B2B SaaS SEO: Mapping your keywords to the customer journey
Search Engine Land
OCTOBER 23, 2023
This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Awareness of need Customers become aware of a pressing issue that requires resolution in the initial stage.
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