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Microsoft Ads expands Copilot to more advertisers

Search Engine Land

He reported seeing the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than using stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. What has Microsoft said?

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Top 5 ways to stay up to date on paid search trends

Search Engine Land

Changes can be subtle, like moving functions around in the online user interface. If you are looking for retail-specific news, the Tinuiti blog is a great resource on all things retail ads, especially Amazon. Doing retail PPC? Check out the Retail Brew newsletter covering all things retail.

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. All they have to do is click on the item they like in the video.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. billion in the U.S., as reported by Adobe Analytics data.

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

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Value-based bidding: Why it’s key to boosting your Google Ads

Search Engine Land

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. There was also a thread on X where Google Ads Liaison Ginny Marvin addressed this answer.

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How agile marketing teams can work with AI

Martech

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. They’ve previously targeted Gen X but want to reach a younger audience. Part of the marketing strategy is to launch co-branded ads with retailers.