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The Plain English Guide to Dynamic Pricing

Hubspot

You check flight prices for your preferred dates, and they're just expensive enough to make you think twice, so you decide to sleep on it. The next day, you look again — only to see that those borderline-too-much prices aren't so borderline anymore. They've surged out of your price range as the flight filled up.

Price 65
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Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco

David Meerman Scott

Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster.

Price 67
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Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions. Why we care.

Product 119
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Advertising in local markets: A playbook for success

Martech

Adapt to local market dynamics Various factors influence local market dynamics. The impact is unique to each market and the marketing message must also be dynamic. Marketing effectiveness : Analytics track the success of advertising campaigns, providing insights into which strategies drive conversions and sales.

Retail 112
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How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 51
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Discounts, Expiring Deals, and Urgency: Understanding Human Behavior in Sales

SaaStr

I’m not that great at sales myself (not really), but I am a student of it. A few things I’ve observed about human behavior, negotiation, and good and bad sales processes in SaaS: Customers that expect a discount really expect a discount. It’s easier to mark up the pricing a bit. Context is critical. That takes risk out of deals.

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Top Marketing Strategies to Attract More Guests to Your Airbnb

Sales Pop!

These strategies range from visual enhancements and dynamic pricing to leveraging social media and beyond. Implement Strategic Pricing And Dynamic Offers Master host also stresses the importance of strategic pricing to attract more bookings. Remember, the right price can make your listing irresistible.