ConversionXL

FEBRUARY 10, 2021

In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours. While thorough feature pages and detailed pricing tables are great components to have on your website, what better way to qualify prospective customers than with video marketing?

Product 120

Product B2C Niche E-commerce 120

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. It grows your brand by investing in future buyers, while lowering CAC (less spend on ads) and increasing ROI. What brand equity looks like, as demonstrated by customers.

Trust 94

Trust Follow-up Campaign CRM 94

Gong.io

JULY 21, 2021

Someone’s got to understand what the outcomes of the strategy are, orchestrate all these different groups, and break the silos between all these different operational efficiencies that are being optimized within the silos. But how is that different from what we’re already doing? When those GTM execs ask you, “What is RevOps?”

Growth 62

Growth GTM Cross-sell Pipeline 62

Salesmate

OCTOBER 15, 2020

What is the sales pipeline? what is a sales pipeline? Sales pipeline vs. sales funnel – what is the difference. What do you need to build an effective sales pipeline. What is a buyer persona? What are the stages of a sales pipeline. A sales pipeline is a visual representation of the sales process.

Pipeline 143

Pipeline Negotiate Appointment Sales 143

Lead Fuze

JULY 24, 2023

What do you measure in account-based marketing? What is the ABM strategy of Gartner? The Power Behind Target Accounts Approach In conventional lead generation efforts, there’s often misalignment between what the sales team wants and what the marketing department delivers. How is ABM measured?

Objectives and Key Results 52

Objectives and Key Results Campaign Lead generation Growth 52

Hubspot

OCTOBER 14, 2013

You might kind of know what it means, but not entirely. And you’ll know exactly what that term is when a colleague says something to you and your first reaction is. “ They’re also what can turn your PPC efforts into successful campaigns. That’s because what you want them to do should be. 1) Long-Tail Keywords.

UX 78

UX User Experience CRM Engineering 78

SaaStr

SEPTEMBER 13, 2020

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. If you go back to before 2014, what you see is the power of the cloud. That was February 5th, 2019.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

Hubspot

OCTOBER 14, 2013

You might kind of know what it means, but not entirely. And you’ll know exactly what that term is when a colleague says something to you and your first reaction is. “ They’re also what can turn your PPC efforts into successful campaigns. That’s because what you want them to do should be. 1) Long-Tail Keywords.

UX 76

UX User Experience CRM Engineering 76

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Heck, stand at the head of it. Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. The expectation is that we can “do it all.”

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

MAY 24, 2019

How does Andrew advise founders on the question of whether to start in enterprise or SMB? What are the benefits of starting in SMB? How does the founder know when is the right time to start moving to enterprise? What are those leading indicators? What has been the most challenging phase? Missed the session?

E-commerce 58

E-commerce Start-ups Technology Technology 58

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Table of contents What are digital marketing metrics? Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? Customer acquisition cost: Prevent reckless spending Where to track CAC 13.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

JULY 11, 2016

Now, it should stand for: H umility. People always try to argue with the user feedback strategy by quoting Henry Ford, ““If I had asked people what they wanted, they would have said faster horses.” Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. I ntegrity.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

Sales Hacker

DECEMBER 8, 2017

Regarding our 2017 sales predictions , here’s a quick reflection: What we were RIGHT about: Powerful partnerships and mergers e.g. Salesforce & Google. The continued increase of content noise = more difficult to stand out. YoY Increase in CAC leading to increased reliance on channel partnerships. How can that be?

Sales 96

Sales Cross-sell Up-sell Pipeline 96

ConversionXL

APRIL 12, 2017

And now to stand around awkwardly until I see someone I kind of know… — Misha Hettie (@uncommonlymisha) April 5, 2017. What we saw, why we think it happened, what we will do based on that info. What else could it be?” A metric should tell you what you will do differently. link] pic.twitter.com/g46Kb7tHF7.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

AUGUST 8, 2019

You can’t manage what you don’t measure. Let's take a look at what sales metrics are. Now, you might be wondering what types of sales metrics there are and which ones you should be tracking. These sales metrics show what salespeople are doing on a daily basis. Customer acquisition cost (CAC). Revenue by territory.

X-functional 93

X-functional Cross-sell Quota Contract 93

Hubspot

MAY 10, 2018

Potential buyers care less about what you have to say about yourself, and more than ever about what your customers have to say about you. No amount of time, energy, and resources poured into your marketing efforts can override the negative impact of poorly executed customer service. The Hard Truth About Marketing.

Customers 78

Customers Promote Trust Growth 78

Hubspot

NOVEMBER 12, 2014

" An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal. " The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it.

Non-Profits 76

Non-Profits Cross-sell Pipeline Commission 76

Hubspot

MARCH 10, 2016

Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. It does not, however, do your taxes. 2) Analytics. 6) Blogging.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Search Engine Land

SEPTEMBER 22, 2023

For example, if customer type A churns faster than customer type B, it’s likely that your service (or product) is not competitive/good enough for type A. Conversely, LTV can also help you find your best customers, which can translate into your best services/products. For example, let’s say you want to start a business.

Real Estate 106

Real Estate Cross-sell Price Clients 106

ConversionXL

JUNE 2, 2020

Differentiation is about standing out from the noise and giving people a reason to choose you over others. The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. What used to be novel is now table stakes. What stands out, gets picked.

A/B testing 162

A/B testing X-functional Price Gaming 162