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Qualtrics launches new Strategy & Research Suite for XM

Martech

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The Strategy & Research Suite. A new self-service solution that allows users to quickly assemble target panels from Qualtrics panelist profiles.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Trust 114
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Advanced Google Ads tracking for local service companies

Search Engine Land

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.

Service 105
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How to implement a full-funnel PPC marketing strategy

Search Engine Land

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Ad creation Display advertising is a big part of an awareness-based strategy, so it’s important to craft ads that are both visually compelling and effectively show your brand’s value.

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Achieve AI Excellence with The Five Elements Framework

Salesforce

Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). This basic chart was created using a community GPT as part of ChatGPT’s pro subscription called AI Diagram Designer: Smart Mind Map & Chart Maker.

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5 ways to evolve agile for real business results

Martech

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. Do your marketers need help to bridge the gap between strategy and execution? Design and deliver remarkable customer experiences.