Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. You must align your objectives with helping users while connecting them to your business and marketing mission. Business email address Subscribe Processing.

Process 115

Process Objectives and Key Results Angle Follow-up 115

Search Engine Land

FEBRUARY 2, 2024

As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. Optimizing show notes. Guesting on other shows. Leverage SEO to promote your podcast Podcasts are increasingly popular and convenient for busy lifestyles, suitable for commuting or exercising.

Growth 111

Growth Entertainment Engineering Follow-up 111

Search Engine Land

JANUARY 31, 2024

female) was included as part of a larger Semrush report called Think Big with AI: Transforming Small Business Content Marketing” (PDF download required). As Semrush wrote in the report: “These results show that AI-written content can be effective and resonate with your customers. Methodology. The survey of 700 U.S.

Product 142

Product Customers 142

Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays. Business email address Subscribe Processing.

Retail 118

Retail Promote Contact Growth 118

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are the top five celebrities, including a sentimental favorite, actor Carl Weathers, who died just weeks before the big game. How has it been for you?

Gambling 123

Gambling Entertainment Gaming Campaign 123

Martech

NOVEMBER 28, 2023

The record online spending across Cyber Week, however, shows the impact that discounts can have on consumer demand, especially with quality products that drove a lot of impulse shopping.” Big sales numbers weren’t just due to higher prices. Business email address Subscribe Processing. Inflation down. Get MarTech! In your inbox.

Sports 106

Sports Price Retail Sales 106

Martech

MARCH 27, 2024

You should have related fields so that, depending on what’s entered in one field, another field’s lookups only show what’s related (i.e., you choose “car” in one field and a related field’s lookup list now only shows car manufacturers like Ford or Toyota). and People Data. Get MarTech!

Territory 120

Territory CRM Manufacturing Pipeline 120

Search Engine Land

SEPTEMBER 11, 2023

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. The screenshots were taken from Semrush, but other tools show the same or similar traffic patterns. Only the big brands can afford this, especially because placements aren’t always guaranteed.

Niche 138

Niche Commission UX Trust 138

SaaStr

SEPTEMBER 29, 2023

But then I had to learn how to Sell to Big Customers, and Sell to Power. The more business process change is involved, the more they want to know who the CEO is. Customers are taking a risk on you, often a big risk, but in any event, in SaaS, they are changing the way they run their business to use your product.

Up-sell 109

Up-sell Start-ups Customers Sell 109

Search Engine Land

SEPTEMBER 20, 2023

Probably because it’s not a great fit for everyone – and it has a reputation as a platform solely for big brands with big budgets. The cost of entry Programmatic advertising has a reputation for requiring big ad spends to gain entry. Why do many advertisers tend to forget about programmatic advertising? SUBSCRIBE See terms.

Real Estate 126

Real Estate Networking B2B Campaign 126

SaaStr

DECEMBER 21, 2023

What’s really going on in the world of SaaS right now, from software valuations to business performance to interest rates? Software Revenue Multiples On the chart below, the darker blue line shows the median revenue multiple for 100 software companies. By comparison, the median growth rate for these businesses from 2015-2017 was 27%.

Growth 96

Growth Intrinsic Real Estate Start-ups 96

SaaStr

NOVEMBER 17, 2023

It was the new economy, and all the Goldman Sachs and McKinsey people quit their jobs, becoming CEOs of disruptor businesses with iterative ideas like putting the news or company brochures online. An AI Strategy that Doesn’t Die in the Hype Cycle You have to think big about your vision. The key is to design big but start small.

GTM 98

GTM Technology Technology Up-sell 98

SaaStr

APRIL 3, 2024

One reason Jennifer still does this after a couple of decades in business is because she loves seeing a person achieve something they didn’t think was possible for them. Yet, they can articulate a big, hard problem and start chipping away at how GenAI can help them solve it. Zero trust isn’t enough.

Healthcare 90

Healthcare Trust Drivers/motivators Start-ups 90

Martech

FEBRUARY 27, 2024

The big question for any AI updates is how the new tools will lead to conversions and other business goals. The AI is informed by customer data and product data within the business. Business email address Subscribe Processing. Why we care. Get MarTech! In your inbox.

Launch 103

Launch A/B testing Campaign Technology 103

Search Engine Land

DECEMBER 26, 2023

Overall, the volatility was hard to measure because it overlapped with the October spam update, but the volatility was felt in a big way, according to several data providers. Overall, the volatility showed that update was more significant that previous product reviews updates, according to some data providers.

Niche 138

Niche Launch Engineering Start-ups 138

Salesforce

DECEMBER 19, 2023

Business leaders were eager to embrace this exciting new technology, and hungry for ‌practical guidance on how to get the most out of it. 11 Time-Saving GPT Prompts for Sales Crafting a good GPT prompt can be deceptively simple, but getting it just right requires nuance that can deliver a big productivity win, especially in sales.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. It’s not good business to be associated with vile conspiracy theories. Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically. Gartner consumer data shows that total ad avoidance (e.g.

Entertainment 137

Entertainment Sports Niche Retail 137

Search Engine Land

MARCH 22, 2024

This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Why not show them with video?

Real Estate 109

Real Estate Trust Healthcare Click Through Rate 109

Martech

FEBRUARY 22, 2024

I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. That’s a big step forward for AI, IMOP. Another image came dangerously close to art when it showed an Asian woman and an African man dressed in World War II German Army uniforms. Business email address Subscribe Processing.

Territory 89

Territory Government Launch Networking 89

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Business email address Subscribe Processing.

Meeting 114

Meeting Campaign Conversion Process 114

Search Engine Land

MARCH 4, 2024

We’ll show the court how our advertising products benefit publishers and help them fund their content online” Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws. Business email address Subscribe Processing. Get the daily newsletter search marketers rely on.

Technology 94

Technology Technology Price Campaign 94

Sales Pop!

APRIL 2, 2024

Tech Isn’t Just for Show First, we discussed how businesses and technology are buddies. That’s how tech and business should work together. Talking about digital transformation seems like a big, scary term that might mean robots taking over jobs. Ah, the big question: Will AI steal our jobs?

Gaming 59

Gaming Technology Technology Sales 59

SaaStr

OCTOBER 3, 2023

Dear SaaStr: What Does A Salesperson Need To Do To “Earn Your Business”? It’s because a prospect had a Big Problem, a budgeted problem — and the sales exec understood the problem, and marshaled the resources one way or another to solve them. SaaS sales is usually “show me how this pen will solve my problem.”

Negotiate 103

Negotiate Price Prospecting Sell 103

Search Engine Land

JANUARY 16, 2024

What they show you. Mechanics First, go to Engagement > Landing Page: Next, make sure you have a Conversion column added, and specify the primary conversion you’d like to analyze (here, we’re examining form submissions): For an extra layer of insights, add a Source/Medium dimension to the report: What does it show you?

UX 114

UX Represent Niche Clients 114

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. But it’s not only Big Tech changing the game. Business email address Subscribe Processing.

Drivers/motivators 123

Drivers/motivators Trust Government Represent 123

Search Engine Land

FEBRUARY 15, 2024

The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Google said in a statement: “The Privacy Sandbox APIs provide building blocks that support business goals while preserving privacy for people.

Non-Profits 101

Non-Profits Growth Trust Technology 101

Search Engine Land

OCTOBER 24, 2023

Let me show you a simple example. Advanced Web Rankings CTR study shows that ~70-80% of people click on the top five results. Herein lies the big catch-22 of SEO that most know but ignore: You need a big site to rank for good keywords, yet… You need to rank for good keywords to build a big site. The catch?

CTR 106

CTR Drivers/motivators Start-ups Referrals 106

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Missed opportunities Now and then, the marketing folks have some golden insights that could make a difference in the big picture.

Intrinsic 114

Intrinsic CTR Strategize Presentation 114

Search Engine Land

APRIL 19, 2024

That’s all well and good for campaigns and ad groups that have big budgets and big volumes. Business email address Subscribe Processing. Ad experiments As Google will often prioritize the best CTR performance in ads, if you are testing two RSAs in the same ad group, then they will quickly favor one and show it more often.

CTR 103

CTR A/B testing Objectives and Key Results Campaign 103

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. Typically, it’s pulled from the internal databases of big enterprises. Business email address Subscribe Processing. The content aspect of programmatic SEO (i.e., Dig deeper.

Non-Profits 130

Non-Profits Consult User Experience Presentation 130

Search Engine Land

MARCH 1, 2024

Effective content pillars resonate with a brand’s target audience and reflect the interests, values, areas of expertise and business goals. Identifying your brand’s core themes Your content pillar’s will often be a mix of areas of expertise alongside the values of the business and more personal insight.

Entertainment 116

Entertainment Technique Follow-up Education 116

Salesforce

MAY 15, 2023

Eighty-seven percent of business buyers expect sales reps to act as trusted advisors, according to Salesforce’s latest State of Sales Report. It’s the big things, and the little things. It’s filling a jar with big rocks, then sand. The details add up and show your customer the sum total of your credibility.

Trust 98

Trust Price Construction Up-sell 98

Salesforce

DECEMBER 7, 2023

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. The latest technology can make a big impact, but your success hinges on how you use it. Improved customer engagement: Tailor AI-driven solutions to enhance user experiences, and show how using AI is beneficial to your customers.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

Martech

OCTOBER 13, 2023

Out-of-home is no longer at the very top of the marketing pyramid — we are getting consideration, activity, and showing purchases, visits, app visits, store visits, etc. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns.

Campaign 119

Campaign Retail Gaming Networking 119

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” But in speaking with customers and vendors in recent years, I’ve learned this big negative has faded away. Dig deeper: New report shows enterprise email marketers embrace AI 3. The answer is, sadly, not much.

Technology 122

Technology Technology Niche Campaign 122

Martech

JANUARY 30, 2024

. “The biggest opportunity is for someone like Kath or me to come in and show how small changes to existing programs can boost your numbers 20 or 30%. ” Said Pay, “I do audits for my clients, and a big part of that is identifying what they have and more importantly what they don’t have. Partner for your journey.

Technique 114

Technique Education Gaming Start-ups 114

Martech

FEBRUARY 1, 2024

The most common way of doing that is showing confidence in yourself and what you are doing. Please note that I said “showing confidence,” not having it. This is why big-name comedians show up unannounced at little comedy clubs and do a quick set. Business email address Subscribe Processing. Get MarTech!

Presentation 105

Presentation Clients Meeting Process 105