Search Engine Land

MARCH 4, 2024

The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Solutions explained.

Launch 127

Launch Campaign Process Customers 127

Search Engine Land

FEBRUARY 12, 2024

Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Why we care.

Service 118

Service Consult Conversion Customers 118

ClickFunnels

DECEMBER 18, 2022

But once I bit the bullet and found a process I could follow (the one I’m going to show you in this article), the landing pages I use for cold traffic started converting at a much higher rate. I want to show you an actual example of this so you can see what I mean. Explain their fears and anxieties.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Iannarino

JULY 19, 2021

Showing your client a slide with your other clients’ logos was meant to impress them and position the company as successful, competent, and trustworthy. Starting with the conversations that explain your client’s world helps them understand the forces behind many of their current (or near-future) problems. Our Clients.

Conversion 335

Conversion Clients Sales Contract 335

Search Engine Land

DECEMBER 4, 2023

The new supported vacation rental rich results allow you to add markup to your pages that help Google determine if those vacation listings should show up in Google Search and what data it can use to add to its search results. Google may show the location, pricing, images, reviews, ratings and more.

Click Through Rate 113

Click Through Rate Price Conversion 113

Salesforce

APRIL 22, 2024

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? With online portfolios, developers new to Salesforce were able to show us their transferable skills and successfully demonstrated their passion for learning Salesforce.” Ready to stand out?

Clients 111

Clients Consult Promote Contact 111

Search Engine Land

OCTOBER 31, 2023

” Google explained that those “are primarily that the page shows errors to all mobile users, that the mobile version of the site is blocked with robots.txt while the desktop version is allowed for crawling, or that all pages on the mobile site redirect to the homepage.” Why we care.

Engineering 144

Engineering 144

Search Engine Land

MARCH 4, 2024

We’ll show the court how our advertising products benefit publishers and help them fund their content online” Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws. The decision to strike out some claims while allowing others to proceed was made by U.S. What has Gannett said?

Technology 97

Technology Technology Price Campaign 97

Martech

MARCH 20, 2024

Two words uttered by two different customers were combined to form a new corporate brand name that clearly explains the value proposition. Miller emphasizes the importance of clearly explaining what problem your company solves because “stating the problem adds value to your products.” Granted, that was some unusual marketing magic.

Strategize 108

Strategize B2B Legal Launch 108

Search Engine Land

NOVEMBER 8, 2023

As you continue to explore a topic, you can easily see your prior questions and search results, Google explained. Google explained, “Let’s say you want to translate “is there a tie?” Here is what it looks like: More SGE definitions SGE now supports showing more definitions from its initial launch of this feature in August.

Follow-up 127

Follow-up Territory Education Launch 127

Search Engine Land

MARCH 7, 2024

As explained by Memo” “Across all the articles and topics we analyzed, we found no clear connection between social engagement and actual readers of the news.” Across the various industries, Memo found that the correlation mostly ranged around or below 0.1. ” Exceptions.

Sports 118

Sports Represent Process 118

Search Engine Land

OCTOBER 31, 2023

The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google. He wrote: “Kind request to @adsliaison to have this survey show AFTER the pausing occurs. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care.

Campaign 111

Campaign Engineering Start-ups Process 111

Search Engine Land

JANUARY 17, 2024

This means that Google will show more comparison sites within its search results for European users and that some of the vertical search units, like Google Flights, will no longer show up in the main search results. What Google said. In 2018, this group said it was only getting worse. Why we care.

Engineering 100

Engineering Follow-up Start-ups Process 100

Search Engine Land

FEBRUARY 21, 2024

Backdrop explained. Associate Director of Influencer Innovation at Mavrck, Lindsey Gamble, shared a screenshot on Threads to show where the new Backdrop feature is located within Instagram. Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Getting started.

Gambling 113

Gambling Presentation Start-ups Product 113

Search Engine Land

JUNE 11, 2023

Searchers can filter their search results to show results to see videos, blogs and forums. These results aim to show people a more “lived experience” to their search queries, Liz Reid, VP of Search at Google, told Search Engine Land at Google I/O. I spotted this in early May. Hat tip to Kumarpal Shah for spotting this on Saturday.

Launch 138

Launch Engineering 138

Search Engine Land

SEPTEMBER 1, 2023

He explained: “Essentially we want to make search engines’ lives easier by using these techniques because as a result, they will reward us with our content ranking higher in the SERP and we’ll have more interaction from searchers.” Search is changing Search is always evolving.

Click Through Rate 143

Click Through Rate Engineering Presentation Technique 143

Search Engine Land

OCTOBER 25, 2023

Using generative AI, Amazon will show you various “lifestyle and brand-themed images, based on product details, in a matter of seconds,” Amazon explained. Here’s a video showing it in action: Limited availability. How it works. Head to Amazon Ad Console, select your product, then click Generate.

Launch 121

Launch Click Through Rate Campaign Engineering 121

Search Engine Land

NOVEMBER 15, 2023

He wrote: “We know Google has explained it wants to test more ads in the SGE answer & possibly sponsored parts of the answer. The carousel of sponsored content showed up after asking follow-up questions.” ” “Worth noting I only had these show up for about a day in SGE… then nothing.

CTR 112

CTR Follow-up Engineering Consult 112

Search Engine Land

JANUARY 8, 2024

Google explained that it “Clarified in our documentation about snippets that the primary source of the snippet is the page content itself.” Most of you probably already knew that Google primarily uses the page content for the snippets it shows in the Google Search results. What Google said. Why we care.

Presentation 117

Presentation 117

Martech

JANUARY 10, 2024

This concept, introduced in the late 19th century, explains how memory loss occurs over time. Then, ditch anything superfluous and laser focus on teaching those two or three things by showing examples and describing the steps to achieve them. Ebbinghaus found that humans forget a substantial portion of new information within days.

Presentation 116

Presentation Engineering Clients Process 116

Search Engine Land

NOVEMBER 27, 2023

This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. These reports show you valid items related to your marked-up pages. Google Search supports discussion forum and profile page structured data.

Click Through Rate 138

Click Through Rate Follow-up Promote Engineering 138

SaaStr

OCTOBER 3, 2023

Explain to me why for real, not with competitor bashing or over-simplifications. Let me explain my specific challenges and explain to me how you specifically solve my problems. SaaS sales is usually “show me how this pen will solve my problem.” What they want to know is: Are you the right vendor to solve my problem?

Negotiate 106

Negotiate Price Prospecting Sell 106

Search Engine Land

NOVEMBER 22, 2023

This level of nuance can help explain why we see certain volatility during core updates (as well as periods outside of announced algorithm updates ). Google mentions “decorum” a few times in this section, indicating that combative discussions that show a lack of respect should be rated as low quality.

Meeting 141

Meeting Represent Engineering Conversion 141

Search Engine Land

JULY 28, 2023

Site names is the title and name of the site Google shows in the search results listings. When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained. Here is where the site name shows in the search result snippet: Site names timeline. Site names. What it looks like.

Engineering 96

Engineering Launch 96

Search Engine Land

MAY 22, 2023

Site names is the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained. Here is where the site name shows in the search result snippet: Site names timeline. Site names.

Launch 94

Launch Engineering 94

Search Engine Land

OCTOBER 9, 2023

Google explained that SGE is part of the Google Search experience; it is a search feature and thus it should work as how normal search directives work. There are examples of SGE showing AI-generated answers, with website cards, from sites that have specifically directed Google not to use their content for AI purposes. Why not for SGE.

Engineering 143

Engineering Product 143

Search Engine Land

NOVEMBER 7, 2023

The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste” Explaining his comments, he says: “Amazon ads take credit for sales that would’ve happened organically. Dramatically inflating performance.”

Trust 112

Trust Campaign Engineering Closing 112

Search Engine Land

NOVEMBER 15, 2023

Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. Google may add a section named “News for you” that shows you news topics and new content around the topic you followed. How to subscribe. About this result.

Launch 132

Launch Follow-up Engineering 132

Search Engine Land

MAY 24, 2023

And that means you must show how SEO is a strategic initiative for any business – and deserves a seat at the table. That means explaining what SEO actually does and how it can support basic marketing objectives. Show leadership how people search for the things the company provides (a bit of keyword data here can help).

Objectives and Key Results 100

Objectives and Key Results User Experience Engineering Education 100

Search Engine Land

OCTOBER 25, 2023

Google said “These AI-generated descriptions of the source will show up in the “more about this page” section of About this result for some sources where there isn’t an existing overview from Wikipedia or the Google Knowledge Graph.” .” Google added new links to these sites in the AI-generated description of the source.

Engineering 114

Engineering Technology Technology Start-ups 114

Search Engine Land

NOVEMBER 10, 2023

” Explaining why the rollout is such a big deal, he said on LinkedIn : “ Better targeting and optimization : Meta will now be using information sent from Amazon and stores offering Buy with Prime to show consumer’s ads.” ” How it works. Benefits for advertisers. ” Increased transaction fees.

Conversion 120

Conversion Process Retail Price 120

Search Engine Land

MARCH 22, 2023

One of the big differences between Google Bard and Bing Chat is that Bard seems to rarely show citations and links to publishers and content creators. Why Google rarely shows citations. Google has updated its Bard FAQs to explain that Bard will likely show citations when Bard “directly quotes at length from a webpage.”

Launch 97

Launch Engineering 97

Search Engine Land

FEBRUARY 15, 2024

Creative Assistant explained. If you’re interested in using Creative Assistant but are unsure how this feature can help you, TikTok has provided a few suggested prompts for you to experiment with: “Show me what’s trending on TikTok.” ” “Show me some TikTok ad examples.”

Launch 98

Launch Process 98

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. Plus, there’s now technology involved; a licensability score is associated with pieces of content showing the likelihood of successfully licensing it.

Campaign 79

Campaign Price Technology Technology 79

Search Engine Land

DECEMBER 4, 2023

Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. He explained on X : “[I] have been screaming for this. Google has rolled out impression share data for Local Service Ads (LSAs). Why we care. ” Reactions.

Service 107

Service Campaign Process Product 107

Martech

JANUARY 3, 2024

Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically. Gartner consumer data shows that total ad avoidance (e.g. Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In

Entertainment 139

Entertainment Sports Niche Retail 139

Search Engine Land

DECEMBER 13, 2023

That explains why traffic tanked then. This also explains why movie theater cleaning was another hot topic in Google Trends. Think trade shows, direct mailers, conferences, etc. You need to get in front of them and show them. OK, let’s also change the date range to the longest option, 2004 – Present. What happened then?

CTR 124

CTR Niche B2B Service 124