Marketing Needs to Put Skin in the Game
Pointclear
MAY 20, 2016
They also cite that their branding, PR and tradeshow activities are (indirectly) driving sales, for which marketing is not getting credit. They note that when budgets need to be cut, marketing is often the first to have to reduce spend, limiting their ability to make an impact. Approximately 35% need to be sourced by sales.
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