Behavior-Based Attribution Using Google BigQuery ML
ConversionXL
JANUARY 2, 2020
Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. You don’t have to move data anywhere: And all of those things can be implemented using some simple SQL code. Models are retrained every day to adapt to seasonality and UX changes. The challenge of attribution.
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