Search Engine Land

DECEMBER 15, 2023

YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. Why we care. What YouTube us saying.

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Growth Launch Promote Process 99

Search Engine Land

JULY 25, 2023

Instagram will be expanding its subscription feature outside the U.S. Through paid subscription services, brands and influencers can develop deeper connections with their most engaged followers, which could result in more conversions and a higher ROI. for the first time in the coming weeks. Why we care. ” Deep dive.

Follow-up 95

Follow-up Price Engineering Service 95

Search Engine Land

OCTOBER 5, 2023

Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. The popularity of subscriptions could significantly impact the number of people seeing ads on Instagram and Facebook, which may mean some advertisers need to re-evaluate their strategies and invest in alternative platforms. Why we care.

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Engineering Service Product Process 104

Hubspot

MARCH 25, 2024

Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T

Niche 53

Niche Price Contract B2B 53

Heinz Marketing

APRIL 9, 2022

Airlines, Restaurant Chains Join the Subscription Bandwagon. Many companies have begun introducing or testing subscription programs, for example, Taco Bell recently announced a program where customers can pay $10 per month and receive one free taco per day. Thank you, Jonathan Byrnes , for sharing your insights on this complex matter.

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Price B2B Gambling Trust 106

Hubspot

SEPTEMBER 27, 2023

Excited about the potential of subscription-based offerings, you convince your team to launch a new subscription service. Customers are complaining about billing errors, experiencing delays in service activations, and struggling with subscription changes. In this post, we will go over: What is Subscription Management?

E-commerce 57

E-commerce Price Cross-sell Finance 57

Martech

JULY 14, 2022

It remains to be seen if a lower-priced subscription with ads will entice value-seeking Netflix customers. A major player like Netflix getting into the AVOD space changes the entire equation for TV watchers comparing steep cable subscription fees with mounting prices for numerous a la carte streaming options. Why we care.

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Launch Price Consult Gaming 104

Martech

DECEMBER 6, 2021

The post MNTN launches Creative-as-a-Subscription appeared first on MarTech. MNTN is working to grow the partnership network. Brands that allocate significant spend to MNTN will have the opportunity to work with Maximum Effort.

Launch 92

Launch Campaign Networking Service 92

Martech

MARCH 17, 2022

households will have a cable TV subscription by 2023, according to a new study. The post Cable TV subscriptions set to drop below 50% of all US households appeared first on MarTech. Fewer than half of all U.S. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% of all U.S.

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Represent Campaign Growth B2C 114

Heinz Marketing

JUNE 4, 2022

What Marketers Need to Know About the Subscription Economy. Marketers have an important role to play by helping to encourage brand and subscription loyalty during hard financial times. The post B2B Reads: One-on-One Listening, Uncompromised Work Culture, & the Subscription Economy appeared first on Heinz Marketing.

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B2B E-commerce Presentation Promote 97

ConversionXL

MAY 29, 2019

One of the things we’ve been hearing is that our subscription plan only caters to teams, and we lack a solo practitioner plan. We’re excited to announce something big: We’re making our courses accessible for more people by introducing a new, lower-cost subscription plan. We heard you. Changes to our team plan pricing.

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Price Education Start-ups Product 99

Hubspot

JANUARY 26, 2022

In this article, we’ll be talking about one called subscription pricing. The Benefits of Subscription Pricing. Subscription pricing has become increasingly popular over the years — and for good reason. As you can see, a subscription pricing strategy is beneficial to everyone involved. Subscription Pricing Examples.

Price 57

Price Entertainment Manufacturing Retail 57

Smarter With Gartner

AUGUST 24, 2021

Subscription business models may be common among digital providers — think streaming services or software licenses. But buyers and suppliers increasingly prefer subscriptions — both consumption- and term-based — so CSOs must engage and reward sellers to offer the type of subscription model in demand.”.

Contract 59

Contract Commission B2B Legal 59

David Meerman Scott

JUNE 29, 2022

Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.

Service 85

Service Price Start-ups 85

PandaDoc

DECEMBER 21, 2020

By maintaining high subscription renewals, SaaS companies are able to ensure financial stability from customers. In SaaS, no business could survive without the ability to renew its customer subscriptions. The way your business handles customer subscription renewals will determine its fortunes. Know Your Customers’ Needs.

Clients 52

Clients Contract Service Trust 52

Concentrix Catalyst

JUNE 21, 2021

The post Reshaping the mobile landscape: How telecoms can benefit from a different subscription plan appeared first on PK. When smartphones began their ascendance in the telecom industry, the lines between prepaid and postpaid (or contract) plans were clearer: either pay a set amount before usage or commit to […].

Contract 75

Contract 75

Openview

JANUARY 14, 2019

According to Gartner , “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” As businesses move from a one-time sale to an ongoing subscription service, however, they likely need to change how they handle their sales processes. How the Subscription Model Changes Everything.

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Contract Inside sales Customer Relationship Management Price 88

SaaStr

MARCH 13, 2019

It’s taken a looooong time, but SaaS mobile subscriptions are finally becoming mainstream. SaaS on mobile is nothing new, but having the primary payment and subscription mechanics be on mobile is new. In the beta for iOS 12.2 , Apple announced a new feature for subscription developers called “Subscription Offers.”

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Search Engine Land

JANUARY 23, 2022

Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners. Please visit Search Engine Land for the full article.

Engineering 117

Engineering Market share 117

ClickFunnels

JANUARY 26, 2023

members to view transactions, manage payment gateways, and create custom automations regarding things like trial-ending reminders, credit card expiration reminders, and subscription dunning. You can see things such as revenue collected, transactions, churn rate, and subscription metrics all at a glance. Payments.AI That’s a mouthful.

Follow-up 222

Follow-up Service Price Up-sell 222

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? Then, when you bring subscription pricing models into the mix, things get even more complex. This technique is perfect for subscription products with multiple tiers. Subscription Pricing Plan Tiers. Changing Your Subscription Pricing.

Construction 78

Construction Price Product A/B testing 78

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Subscription packages. TikTok confirmed it will start allowing all creators to offer subscription packages in the coming weeks. Upgrading its Creator Academy. Why we care.

Follow-up 120

Follow-up Start-ups Process 120

Selling Power

MAY 15, 2019

B2B subscription-based models are having a big impact on sales teams; here’s what that means for your organization, and how you can adapt.

B2B 76

B2B Sales Sell 76

Hubspot

MAY 4, 2018

When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. Measuring Public Interest in an Ad-Free Facebook Subscription. It's unclear, therefore, if a paid, ad-free subscription would resolve that. How Many Would Pay?

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Networking Represent Campaign Service 77

Martech

APRIL 18, 2024

This basic chart was created using a community GPT as part of ChatGPT’s pro subscription called AI Diagram Designer: Smart Mind Map & Chart Maker. Cost : OpenAI offers subscription plans through the ChatGPT Plus service, which costs $20 per month. OpenAI GPT Models: ChatGPT 3.5 Variants : Ada, Babbage, Curie, Davinci.

Strategize 128

Strategize Education Price Service 128

SaaStr

AUGUST 5, 2019

The post How many people maintain their subscription services after the free trial? But be aware of the trade-offs to focusing on this as your core KPI on a free trial / freemium funnel. View original question on quora. appeared first on SaaStr.

Service 66

Service Conversion Growth Product 66

SaaStr

MAY 13, 2021

The post SaaStr Podcast #429 with ProfitWell Founder & CEO Patrick Campbell: “The Current State of SaaS Companies, Subscriptions, and Retention in 2021” appeared first on SaaStr. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Patrick Campbell.

Presentation 59

Presentation Customers 59

Hubspot

NOVEMBER 6, 2015

These are all items that you can have delivered to your doorstep every month thanks to the fast-growing subscription box business. Based on the sheer convenience factor -- and the fact that it's fun to receive actual mail every once in awhile -- these subscriptions are quickly making their way into homes and office everywhere.

Retail 71

Retail Price Start-ups Service 71

PandaDoc

APRIL 17, 2024

Well, are you a SaaS company or an organization that deals with yearly or multiyear subscriptions and/or contracts? ACV and ARR are essential KPIs for tracking the success of subscription-based companies. These might include monthly or yearly subscriptions or plans with different pricing tiers. “What is ACV in sales?”,

Contract 52

Contract Non-Profits Legal Clients 52

SaaStr

DECEMBER 28, 2019

Q: What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model? The post What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model? Revenue run rate grew from $4 billion in 2012 to an estimated $14 billion in 2020 (!).

Finance 52

Finance Price 52

Search Engine Land

SEPTEMBER 5, 2023

The cost of the subscription and potential rollout date has not yet been confirmed by the company. While an ad-free subscription service is currently under consideration for Europe, it may extend to the US in the future. Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. Why we care.

Territory 137

Territory Launch Campaign Engineering 137

Search Engine Land

APRIL 18, 2024

That’s according to a Digiday ( subscription required ) report citing multiple sources. Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. Why we care: Brands and marketers will soon have another way to reach their target audiences.

Launch 104

Launch 104

Search Engine Land

FEBRUARY 22, 2024

16, Bloomberg (subscription required) first reported that Reddit had reached a deal with “a large AI company.” Steve Huffman, founder and chief executive of Reddit, told the New York Times (subscription required): “The Reddit corpus of data is really valuable. ” Making them pay. Rankings jump.

Consult 119

Consult 119

Martech

APRIL 16, 2024

” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix. Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.”

Retail 99

Retail Commission Networking Growth 99

Search Engine Land

APRIL 22, 2024

Google ‘cannot proceed with third-party cookie deprecation Meanwhile, the Information Commissioner’s Office, a UK privacy regulator, also shared significant concerns about Privacy Sandbox, in a WSJ article (subscription required), published last week.

Territory 125

Territory Engineering Service Process 125

Martech

NOVEMBER 2, 2023

Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18. The Norwegian authority has said Meta’s plans for paid subscriptions are likely illegal.

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Legal Contract Service Process 117

SaaStr

JULY 4, 2019

The post What are some major advantages of annual vs. monthly subscription billing for SaaS? Not just some. More here: 5 Interesting Learnings From Zoom. As It IPOs. View original question on quora. appeared first on SaaStr.

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Finance Closing Promote Prospecting 50