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Customer Success—and PLG—as a Profit Center

Heinz Marketing

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Customer Success. Takeaway #2— When managed properly, the Customer Success team delivers exponential growth, not just additive growth. Product Design.

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User-Centered Design Principles for Successful Business App

The Digital Technology

A well-designed mobile application can be very advantageous to any corporate organization. Mobile applications can help you enhance your brand’s presence online and foster client loyalty. The Apple App Store only offers 1.83 million apps, so the Google Play Store has over 2 million.

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Want More App Engagement? Try Human-Centered Design

Salesforce

The IT team credits this increase to human-centered design. “We Here’s what the Fordham Student Success Hub app looks like today: Seamless navigation contributes to high app adoption of the Fordham Student Success Hub. To build the new app, the team applied human-centered design. What is human-centered design?

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TikTok SEO: The ultimate guide

Search Engine Land

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? But where do you start?

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Google updates Merchant Center product data specifications

Search Engine Land

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

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Microsoft expands enhanced conversions and ad targeting capabilities 

Search Engine Land

If you, as an advertiser, already collect crucial first-party information from successful conversions, consider setting up Enhanced conversions for more advanced customer matching and client prospecting. Advertisers will continue managing their campaigns through Hotel Center as usual.