Martech

FEBRUARY 22, 2024

Fifty-four percent of marketers say they’re using 50 tech platforms or more. The post Marketers keep adding tech despite feeling overwhelmed by too many tools appeared first on MarTech. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based

Lead generation 94

Lead generation Consult Technology Technology 94

G2

APRIL 3, 2024

I recently caught up with Jorge Zamora, the CEO of GoLinks, to discuss the artistry of building a successful tech startup. We talk about how personal challenges spark powerful solutions, how continuous iteration fuels growth, and how a good network becomes a game-changer in the fickle tech world.

Entertainment 59

Entertainment Gaming Networking Growth 59

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. The new CEO will be Gary Nugent, who now holds that position at Informa Tech.

B2B 81

B2B Lead generation Technology Technology 81

Sales Pop!

APRIL 2, 2024

In a world buzzing with gadgets and gizmos, it’s easy to get caught up in the latest tech trend. I had the chance to chat with Geoff Blaisdell , a seasoned digital expert, and his insights were like finding a map in a tech jungle. Tech Isn’t Just for Show First, we discussed how businesses and technology are buddies.

Gaming 59

Gaming Technology Technology Sales 59

Martech

OCTOBER 18, 2023

The post B2B buyers see persistent problems with tech vendors appeared first on MarTech. Nearly all (94%) of B2B buyers said their company prefers to work with companies that continuously evolve their digital capabilities and experiment with offerings. Get MarTech! In your inbox. Business email address Subscribe Processing.

B2B 115

B2B Price Service Technology 115

Force Management

JANUARY 19, 2023

If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any tech startup – to reach a valuation of $1 billion without an IPO. But what do companies in this coveted spot have that puts them so far ahead of the competition?

Growth 124

Growth Product Process Sales 124

Highspot

FEBRUARY 20, 2024

Today’s reps can often feel the same way about the tools they use in their jobs – 66% of sellers say they’re drowning in tech, using 10 tools on average to close a deal. How can you optimize your tech stack so reps can sell more effectively and efficiently? Less time wasted searching for the content you need.

Technology 69

Technology Technology Gaming Sell 69

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. The post Can tech companies protect elections from AI-powered manipulation? Why we care. The impact of this is unlikely to be limited to political marketing. India, Mexico, Pakistan and Indonesia. Get MarTech!

Government 89

Government Campaign Trust Education 89

Martech

DECEMBER 7, 2023

For the marketer who’s always working For the marketer who is always on the move, juggling multiple projects and deadlines, I’ve found the perfect tech companion: Duet Display. The post From tech tools to personalized presents: Holiday gifts marketers actually want appeared first on MarTech. Happy gifting! Get MarTech!

Presentation 113

Presentation Tradeshows Strategize Gaming 113

Salesforce

JUNE 9, 2022

What can you do when you can’t find people to fill your open tech jobs? When the unemployment rate for tech jobs is one-third the national average, you need to think differently. If you’re struggling to hire tech talent (and who isn’t?) Employers are desperate to hire people with tech skills. What is Trailhead?

Niche 98

Niche Education Construction Manufacturing 98

Martech

JANUARY 30, 2024

The post How one tech company is doing marketing without cookies appeared first on MarTech. As part of the company’s belief that sharing “what is learned with others is fundamental to product growth and relevance,” the Sentry team is putting up in-depth blog posts about life after cookies. Get MarTech! In your inbox.

Education 117

Education Territory Growth Technology 117

Martech

AUGUST 23, 2023

If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” Don’t retrofit your AMB solution “We need to stop listening to experts that tell you to retrofit ABM into existing lead-generating processes, lead tech, and even lead reporting,” said Jaramillo.

Appointment 81

Appointment Consult Contract Lead generation 81

Anthony Cole Training

AUGUST 30, 2023

To compete in the marketplace today, companies must first, identify the sales coaching needs of their managers and the strengths and weaknesses of the salespeople they coach.

Consult 240

Consult Sales Clients 240

SaaStr

NOVEMBER 30, 2023

So the Wall Street Journal and Bamboo HR put out a great eNPS survey of 1,600 companies, a large part of them in tech. The post Does It Seem Like Everyone in Tech is Unhappier? The ones that really want it, to be part of something great, for real. Dear SaaStr: Does Paying Higher Salaries Increase Employee Retention?

Start-ups 92

Start-ups 92

Heinz Marketing

JULY 7, 2022

B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. So, how do we make attributions or capture leads when a potential tech contact is moving through your content like a ghost? Building trust is key to a tech audience. I find it near impossible. Stack Overflow.

CTR 109

CTR Click Through Rate Trust Engineering 109

Martech

APRIL 14, 2022

The IAB Tech Lab announced updates to ads.txt specifications. Read next: IAB Tech Lab finalizes first addressability solution. The post IAB Tech Lab announces ads.txt updates appeared first on MarTech. It also helps reduce ad fraud by verifying sellers. There’s even an ads.txt protocol for mobile apps and CTV. Review period.

Up-sell 100

Up-sell Trust Sell Process 100

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Why we care.

Launch 83

Launch Technology Technology Clients 83

Xant

APRIL 1, 2021

Embracing innovative tech is what will distinguish the leaders in sales from the rest of the pack. In 2017-2018, our research showed that utilizing sales cadence was associated with the greatest attainment (78%) compared to other sales tech. Consolidating Tech Stacks. Remote work is now a necessity. Schedule a demo here.

CRM 98

CRM Sales Technology Technology 98

Martech

APRIL 14, 2022

Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The tech companies. The numbers. OOH ad revenue climbed 16.7% total to $7.1

E-commerce 116

E-commerce Growth Closing Sales 116

SaaStr

FEBRUARY 19, 2024

The post Tech and Startups Have Changed. The response was interesting: “What do you care? It’s not really your money.” I guess that said it all. __ Dear SaaStr: What’s a Fair Amount of Founder Secondary in a Series B VC funding round? Do Founders Still Come Last? appeared first on SaaStr.

Trust 88

Trust Up-sell Closing Sell 88

Heinz Marketing

AUGUST 30, 2022

B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. So, how do we make attributions or capture leads when a potential tech contact is moving through your content like a ghost? However, this isn’t the right approach for targeting tech personas in this case.

Mechanical Engineering 105

Mechanical Engineering Campaign B2B Consult 105

Martech

MARCH 25, 2022

In a significant speech last year, Jeff Green, CEO of The Trade Desk, said many tech companies are using privacy “both as a sword and a shield. Those members of Congress suspicious of Big Tech’s dominance now have a blueprint to follow. The post Europe moves to end dominance of Big Tech appeared first on MarTech.

Service 113

Service Sell 113

Predictable Revenue

JANUARY 23, 2024

The post An SDRs Guide to the Health Tech Industry appeared first on Predictable Revenue. Each day as a BDR in Sequencing is a new chance to connect, make a difference, and be part of something that truly matters.

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Martech

NOVEMBER 14, 2023

The post Acquia acquires tech platform to expand DXP capabilities appeared first on MarTech. If that’s not enough it gives you access to an underserved market segment: 26% of adults in the United States have some type of disability and their annual disposable income is nearly $500 billion. Get MarTech! In your inbox.

Government 75

Government Technology Technology Process 75

Search Engine Land

JANUARY 20, 2023

On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. The outcome of this case could have significant implications for the way that tech companies operate. Why we care.

Legal 87

Legal Represent Engineering Service 87

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. The warning comes as the FTC is increasing its focus on high tech companies. The post FTC warns tech companies about over-hyping AI claims appeared first on MarTech. Why we care. Get MarTech!

Launch 90

Launch Technology Technology Product 90

Martech

FEBRUARY 7, 2023

Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia, and create the foundation for CX success this year and beyond. The post Master the CX trifecta: Data, content and tech appeared first on MarTech. Click here to view more MarTech webinars.

Presentation 79

Presentation Meeting Service Customers 79

Predictable Revenue

DECEMBER 2, 2021

Asa joined the Predictable Revenue Podcast to provide important insights on how to build the right sales tech stack for your business. The post Building The Right Sales Tech Stack appeared first on Predictable Revenue.

Sales 91

Sales Process 91

Martech

JUNE 10, 2022

“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. Open standards and collaboration is what the Tech Lab is all about and where we need to partner as an industry,” he said. Clean room standards from the IAB Tech Lab are also slated for the fall.

Represent 100

Represent Launch Networking Closing 100

Martech

JULY 20, 2023

. “There was a recent report that Walmart is the largest advertiser of tech jobs in the U.S. These are very non-traditional technology businesses that realize they have to invest in tech to future-proof themselves.” “We recruit a broad range of roles across our tech teams,” he said.

Technology 85

Technology Technology Retail UX 85

Hubspot

JANUARY 17, 2023

Tech is one of the fastest-growing industries today. If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023.

Networking 76

Networking Sales Commission Up-sell 76