Search Engine Land

FEBRUARY 16, 2024

Services sector. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking a 14% increase from the previous year. The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth. billion in the final quarter of 2023. Why we care.

Retail 114

Retail Growth Strategize Service 114

Search Engine Land

FEBRUARY 27, 2024

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. ” The update will apply to offers relating to credit or products or services related to credit lending, banking products and services, or certain financial planning and management services.

Finance 108

Finance Campaign Engineering Service 108

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements. Sometimes the acquiring company is stricter about contract terms,” said Petersen. “I’ve Customer support and service.

Contract 103

Contract Legal Price Technology 103

Search Engine Land

APRIL 22, 2024

Long-term perception has a major impact on sentiment. Long-term perception has a major impact on sentiment. Consistency over time is better for long-term sentiment. Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we care.

Gambling 107

Gambling Entertainment Retail Launch 107

Search Engine Land

APRIL 24, 2024

Customers trying to cancel services. By understanding these prospects’ search intent signals, you can precisely reach the hottest leads primed to convert to your product or service at key “action” moments. People who are interested in your services or products. Customers seeking help or support.

Legal 113

Legal Contract Gambling Lead generation 113

Search Engine Land

APRIL 22, 2024

According to Google’s documentation: “IP-based geolocation is used by a swath of services within proxied third-party traffic, to comply with local laws and regulations and serve content that is relevant to users. Google is increasing its collection of uniquely valuable location data, which could increase advertisers’ costs.

Territory 134

Territory Engineering Service Process 134

Search Engine Land

FEBRUARY 19, 2024

They shouldn’t provide false or misleading information about products or services covered by the Unfair Commercial Practices Directive. If an influencer is earning money or benefits from promoting a brand’s products or services in a post, they must disclose it as advertising. The report.

Commission 112

Commission Legal Promote Service 112

Salesforce

JANUARY 8, 2024

A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. These written agreements describe the goods, services, or property that will be exchanged, and the payment terms. ” to close a sale. What you’ll learn What is a sales contract?

Contract 110

Contract Process Legal Real Estate 110

Martech

MAY 6, 2024

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries. It was developed through a partnership with Zoomin Software. Why we care.

Service 60

Service Manufacturing Retail Customers 60

Search Engine Land

FEBRUARY 20, 2024

This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. To successfully activate, users need their expectations to be met by the product or service delivery. However, the role of SEO can extend far beyond just acquisition.

Construction 105

Construction Growth Engineering Service 105

Salesforce

NOVEMBER 15, 2023

Let’s say you’ve been tasked with writing a page around “customer service.” Are you certain there are enough potential customers searching for this term? Are they using the same terms to search for content? Do you know what kind of content Google is ranking for your target term? With over 8.5 But how do you know for sure?

Service 105

Service Presentation Follow-up Contact 105

Search Engine Land

FEBRUARY 23, 2024

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. Really dislike this rollout with Local Services Ads.

Service 127

Service Consult Campaign Start-ups 127

Search Engine Land

FEBRUARY 1, 2024

billion from its advertising services in the final quarter of 2023. ” “AWS’s continued long-term focus on customers and feature delivery, coupled with new genAI capabilities like Bedrock, Q, and Trainium have resonated with customers and are starting to be reflected in our overall results.” Amazon generated $14.65

Service 117

Service Territory Networking Trust 117

Search Engine Land

APRIL 1, 2024

The retail giant also announced several additional updates to Walmart Connect, including: Walmart Connect is going to let advertisers place search ads using brand terms, including those targeting competitor brands. Walmart is introducing new self-service support tools for overseas suppliers. What is Walmart Connect? Why we care.

Retail 103

Retail Networking Follow-up Campaign 103

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Is it solely about achieving results?

Service 105

Service Trust Clients Price 105

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Test which messages, products and services resonate most with your ideal customer profiles. This is the foundation upon which a sustainable brand strategy can be built.

Relationship building 112

Relationship building Repeat business Campaign Strategize 112

Search Engine Land

FEBRUARY 5, 2024

Google’s ability to control the inclusion of ad tech rivals on this list could advantage its ad tech services. ” “As part of this, we are also looking to clarify the longer-term governance arrangements for the Privacy Sandbox. .” Why we care. Next steps. Progress so far. Progress so far.

Government 137

Government Engineering Technology Technology 137

Search Engine Land

NOVEMBER 28, 2023

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Examples include: Credit cards Home loans Car loans Appliance loans Short-term loans Banking and checking accounts Debt management products Enforcement.

Finance 108

Finance Service Follow-up Product 108

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. What is changing? Get MarTech! In your inbox.

Service 110

Service Campaign Follow-up Start-ups 110

Search Engine Land

APRIL 11, 2024

” “Is this what they have been doing by matching all branded terms to keywords? Additionally, paying for ads on competitor brand searches are unlikely to reach high-value customers as they are looking for a specific brand, not just a service – which ultimately creates a poorer user experience. First spotted.

User Experience 112

User Experience Engineering Service Process 112

Search Engine Land

FEBRUARY 15, 2024

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. What is the Apple service charge? It’s important to note that this service charge goes to Apple, not Meta. If these funds are added within the iOS app, an Apple service charge applies. Why we care.

Service 120

Service Promote Launch Campaign 120

Search Engine Land

NOVEMBER 2, 2023

Yelp’s sharp rise in advertising revenue was driven by ad spend in its services category, which was up 14% year on year to $206 million. SUBSCRIBE See terms. Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. 3 million in transactions revenue. $12 Why we care.

Retail 123

Retail Growth Price Trust 123

Search Engine Land

APRIL 1, 2024

These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. Why we care. Business email address Subscribe Processing.

Campaign 110

Campaign Launch Service Conversion 110

Search Engine Land

APRIL 30, 2024

Your TAM is much larger than the segment of the market that will actually choose your company, and it’s certainly larger than you’d want to target in terms of pay-per-click costs. The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve.

CTR 105

CTR Real Estate Legal Clients 105

Search Engine Land

APRIL 11, 2024

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Financial Services. Professional Services. Vertical Sensitivity.

Gambling 110

Gambling Launch Entertainment Sports 110

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Customers 100

Customers Non-Profits Legal Government 100

Search Engine Land

MAY 6, 2024

A couple of things to keep an eye out for and what kinds of insights they may uncover: New advertisers listed that are aligned in industry, product/service with you : New competition to keep an eye on for market share availability, competitor research, potential conquesting opportunity. In another example, let’s look at cost-per-conversion.

CTR 95

CTR Objectives and Key Results Click Through Rate Campaign 95

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Implement content marketing through blog posts focusing on SEO for broad terms and questions.

B2B 120

B2B Customers Objectives and Key Results Price 120

Search Engine Land

FEBRUARY 28, 2024

” “Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services. ” “These services adapt and evolve in partnership with those same publishers. ” What Google is saying. .”

Legal 130

Legal Commission Construction Engineering 130

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s The post EU Digital Services Act now applies to all but the smallest businesses appeared first on MarTech.

Service 122

Service Government Process 122

Salesforce

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. How did we get here? But major challenges remain.

SQL 110

SQL Retail Service Represent 110

Martech

APRIL 25, 2024

Two things to note up front: First, Constant Contact has skin in the game here because it offers digital marketing services to SMBs. In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. and Australia. Why we care. ” The full report is available here.

Represent 111

Represent Contact Gaming Campaign 111

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

Conversion 117

Conversion Sell Territory Government 117

Search Engine Land

JANUARY 17, 2024

” What Google is saying: Commenting on the staff layoffs, a Google spokesperson told Search Engine Land: “Every year we go through a rigorous process to structure our team to provide the best service to our Ads customers.” Changes to come. ” Get the daily newsletter search marketers rely on.

Engineering 126

Engineering Service Meeting Process 126

Martech

FEBRUARY 29, 2024

Consulting organizations There are a wide variety of consultancies specializing in delivering marketing and sales technology-related services, from small agencies with a narrow technology focus to large generalized firms. For consultants to continue to be relevant and add value the model needs to evolve.

Consult 109

Consult Technology Technology Clients 109

Search Engine Land

DECEMBER 15, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service it to advertisers, showcasing the feature on its website, reports 404. Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Why we care.

Conversion 135

Conversion Territory Pitch Sell 135

Martech

MARCH 19, 2024

Google said it will also test test features that allow for self-service campaign management for brands and expand the beta to more retailers globally, over the upcoming months. Google created a privacy-centric way for participating retailers to enable brands to use their first-party data to fuel AI-powered Performance Max campaigns.

Retail 103

Retail Launch Campaign Contact 103