ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Focusing on personalized experience instead of the platform increases familiarity, convenience, and engagement.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

NOVEMBER 9, 2015

The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management. The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management. The truth is that they may not.

B2B 71

B2B Objectives and Key Results Campaign Start-ups 71

Sales Hacker

FEBRUARY 1, 2021

Subscribe to the Sales Hacker Podcast. Lessons learned from nine months in enterprise sales [10:18]. Sam Jacobs: This week on the show, we want to put a spotlight on account executives, people like you that are in the trenches making sales. What’s your sales organization’s biggest challenge right now?

E-commerce 68

E-commerce Follow-up Quota Up-sell 68

SaaStr

JANUARY 10, 2020

Does Bob agree with the notion that channel sales have completely died in the world of SaaS? Podium, an interaction management platform for local businesses, was founded in Utah and grew from five employees in 2015 to more than 300 in 2019 to become one of the fastest-growing SaaS companies in the United States. Why is this?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. What is one a-ha moment you’ve had in your sales career?

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

JANUARY 27, 2016

Being able to use real activity (or inactivity) and user attributes beyond more static demographics gives you so much more flexibility and accuracy to target the recipient who’ll be most receptive to your message. While we all know “batch and blast” is outdated, many optimizers continue to use that type of campaign.

Campaign 90

Campaign Objectives and Key Results E-commerce Follow-up 90

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. They value the unique opportunities that conferences and trade shows provide for networking, strengthening the brand, creating awareness, and meeting potential clients in the flesh. Okay, 68% of marketers use events for lead generation.

Lead generation 40

Lead generation B2B Appointment Campaign 40