Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1.

User Experience 92

User Experience Clients Consult Engineering 92

Search Engine Land

JUNE 29, 2023

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). This ensures effective measurement of web traffic in GA4. How to measure web traffic through GA4? Let’s find out.

Conversion 101

Conversion B2B GTM Follow-up 101

ClickFunnels

JUNE 22, 2021

The post How To Use Google Analytics To Improve Lead Generation appeared first on ClickFunnels. Google Analytics is the most popular web analytics solution out there. How to to analyze Google Analytics data. One common misconception is believing that website visitors are leads. Open Reports.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Martech

JULY 26, 2023

When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. The buyers sent someone to come and look at our weblogs to find how much traffic we were getting. They were called log analyzers.

Cross-sell 88

Cross-sell Start-ups Up-sell Price 88

Search Engine Land

JUNE 27, 2023

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? GA4 is a fundamentally different platform from Universal Analytics.

Healthcare 97

Healthcare Engineering Clients Meeting 97

Martech

JUNE 27, 2023

It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. What do you want to achieve with your analytics?

Healthcare 97

Healthcare Price Clients Meeting 97

ConversionXL

JULY 28, 2021

Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. What is Google Analytics 4 (and why should you make the move)? Recommended events.

GTM 146

GTM Follow-up Technique Campaign 146

Search Engine Land

OCTOBER 20, 2023

It’s all too easy to get caught in the web of metrics , algorithm updates , and new SERP features. Better user experience on a website. Tools like Google Analytics can provide a detailed view of these metrics, shedding light on user behavior and interest. But what if we’re chasing shadows?

User Experience 125

User Experience Growth Conversion Engineering 125

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Is the reporting actionable? analytics, log files, a proprietary tracking pixel). • How do you track and report on SERP features? How robust and flexible are your reporting options?

Objectives and Key Results 102

Objectives and Key Results Engineering User Experience CRM 102

Search Engine Land

JANUARY 20, 2023

SEO metrics you can track in GA4 Google Analytics 4 (GA4) is here, and with it comes valuable reports like traffic acquisition. Enhanced measurements provide a level of granularity on user behavior that we didn’t have “out of the box” with Universal Analytics (UA).

Objectives and Key Results 119

Objectives and Key Results Conversion Campaign Drivers/motivators 119

Search Engine Land

DECEMBER 7, 2023

Understanding content velocity is essential for any website looking to establish itself as an authority in its field. Self-analyzing Analyzing your own website’s sitemap using the same tool can be revealing. By correlating post timings with traffic data, you can uncover the topics Google deems your site authoritative in.

Niche 115

Niche Technique Presentation Gaming 115

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

B2C 114

B2C Sports Referrals Non-Profits 114

Martech

JANUARY 23, 2023

The web is a big, busy place, so marketers competing for consumers’ time, attention and, most importantly, money must understand the critical role search plays in digital marketing — and how to use search to their advantage. Advertisers use networks such as Google Ads to promote websites above the organic search results.

Real Estate 126

Real Estate Engineering Conversion Networking 126

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports.

Engineering 137

Engineering User Experience Territory Follow-up 137

Heinz Marketing

DECEMBER 26, 2023

Analyzing Market Reports and Reliable Data The impact of analyzing market reports, industry publications, and data from reliable sources cannot be overstated. Data Analytics and Metrics The role of data analytics in shaping an effective strategy is very beneficial for collecting valuable insight.

Strategize 114

Strategize Strategic planning Technology Technology 114

Search Engine Land

OCTOBER 12, 2022

Nowadays, conversion is usually preceded not just by one but several interactions with a website or an app. As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers.

Referrals 111

Referrals Conversion Campaign Start-ups 111

Search Engine Land

DECEMBER 12, 2023

Spend the first few weeks of your budget on acquiring traffic and data. Monitor search terms data to apply negative keywords and filter out unwanted traffic. Accept that Performance Max may cannibalize traffic from your Search campaigns. Great ways to drive ToFu traffic that doesn't need to focus on CPL.

Non-Profits 128

Non-Profits Campaign Networking Entertainment 128

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Marketing reports in our business insights tool. Google Analytics. All SEO reporting (built on GA and GA4). We took a slightly different approach.

Education 120

Education Territory Growth Technology 120

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Explore and custom funnels are two of the reporting types we talked about in part one.

SQL 91

SQL A/B testing Angle Strategize 91

Search Engine Land

NOVEMBER 9, 2023

Work closely with UX designers to create websites that are easy to use and navigate. Use data and analytics to track their progress and measure the success of their campaigns. The goal of UX is to ensure a seamless and intuitive website experience. Look at all content creation through the lens of building E-E-A-T.

UX 115

UX User Experience Engineering CTR 115

Search Engine Land

JULY 10, 2023

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Below, we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees. But what GA4 alternatives are marketers genuinely switching over to? GA4 is a joke.

Government 72

Government UX Referrals Engineering 72

Search Engine Land

MARCH 22, 2023

Google Analytics : This free web analytics tool provides data on website traffic, user behavior, and conversions. ” Earnings reports : You would be surprised at how informative earnings reports for publicly traded companies can be. Get the daily newsletter search marketers rely on.

Territory 88

Territory Campaign Click Through Rate Strategic planning 88

Search Engine Land

DECEMBER 27, 2023

This followed reports that Microsoft was working to integrate ChatGPT features into Bing Search. In memoriam: Google Analytics UA We knew the end of Universal Analytics (UA) was inevitable. Google even threatened to set up Google Analytics 4 for us if we didn’t. It didn’t.

Engineering 126

Engineering Follow-up Launch Start-ups 126

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Territory 101

Territory Price Campaign Strategic planning 101

ConversionXL

JULY 8, 2021

For big-ticket items, a 5% page conversion rate on 240 website visitors is a big win. Context also matters around traffic sources and customer journey stages. On the contrary, you’re likely to afford a modest average conversion rate from search traffic. Email subscribers from search traffic. But again, context matters.

Conversion 156

Conversion Growth Gambling A/B testing 156

Hubspot

MARCH 27, 2023

Create (or improve) your websites Obviously, you cannot sell online without a web presence. One thing that can really move that web presence (and your purchases further) is your own company website. But, it can’t just be any website — it has to be one that has a user-friendly design and is optimized to convert.

Service 84

Service Sell E-commerce A/B testing 84

Martech

OCTOBER 6, 2022

Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. She ascribes the current depression in traffic to “news fatigue.” It’s own website was a mess.

Territory 90

Territory Government Campaign Engineering 90

ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Cross-sell 119

Cross-sell Sports Conversion Clients 119

Search Engine Land

FEBRUARY 6, 2023

Also on this day Google says Shopify sites are in a good crawling state after reports of stalled crawling 2022: Google’s John Mueller said the issue was related to a “temporary drop in how we calculate how much we can crawl,” implying there was no issue with the Shopify sites. And yet, more than a decade later, these SEO myths persist.

E-commerce 88

E-commerce Government Engineering Angle 88

Search Engine Land

JANUARY 17, 2023

At the time, many feared the proposed legislation would censor the web and hurt U.S. Also on this day in 2012, Google’s Pierre Far revealed that GoogleBot would “crawl at a much lower rate for today only so that the Google results of websites participating in the blackout are less likely to be affected.” businesses.

Engineering 111

Engineering Promote Campaign Meeting 111

Hubspot

JUNE 25, 2019

For example, some platforms are specialized for specific functions like building a website or analyzing traffic, while others integrate multiple components into a one-stop shop. The point-of-sale web hosting platform offers a suite of tools for businesses to sell their products -- including branding, selling, and order management.

SQL 97

SQL Retail Price Up-sell 97

Hubspot

MAY 19, 2020

In this case, your product and sales efforts are your experiment, your website is your tri-fold board, and you have the option to keep a pulse on where to improve both by tracking your website activity. Why You Should Track Your Website Activity. That's why website activity software is becoming a necessity. HubSpot CRM.

CRM 76

CRM Price UX Construction 76

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Or that your specific guest post drove actual leads and customers to your website? In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. What are UTM codes? A Campaign.

Campaign 101

Campaign Promote Referrals Follow-up 101

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

E-commerce 98

E-commerce Commission Campaign Niche 98

Heinz Marketing

MAY 8, 2020

In this setting, we would live and die by analytics and pivoted daily based on what the data was telling us. Shifting to the B2B space, I was surprised by the lack of reporting, tracking, and reporting options available in many of the tools. How to benchmark your marketing channels. So, where do you begin?

Click Through Rate 93

Click Through Rate CTR Campaign B2B 93

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Launch 94

Launch Engineering Gaming Territory 94

Search Engine Land

JUNE 27, 2023

In that case, they should also provide their PPC specialists with some upskilling workshops or courses to seize the opportunities offered by the migration to Google Analytics 4 (GA4). Yes, I realize Reid said, “As we bring generative AI into Search, we’re committed to continue sending valuable traffic to sites across the web.”

Referrals 93

Referrals Campaign Gaming Promote 93