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How to avoid an SEO disaster during a website redesign

Search Engine Land

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. Learn about key failure points, deciding which URLs to keep, prioritizing them and using efficient tools.

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Prioritize results with this failproof website planning process

Martech

I managed many website builds for a successful DC-area web design and development firm for 17 years. We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked). This seems to be the norm.

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A Primer on Wireframing for Conversion Optimization

ConversionXL

Depending on the scope of the changes, you could use a few different tools and methods. Almost always, though, this includes wireframing – and it helps to be able to do wireframing decently well. What Are Wireframes? Wireframes are blueprints that define a web page’s layout, content and functionality.

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How to structure people operations to scale SEO success

Search Engine Land

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. Someone should have a job dedicated entirely to SEO and nothing else.

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MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn

Martech

After I did my degree, I worked a lot in early internet communications, like the keyword stuffing type of online articles and things to bring people in to websites. They don’t think about the foundational marketing tool strategies or governance strategies and things like that.

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100+ questions you must ask when developing a website

Martech

Dig deeper: Now is the time to relaunch your website. While I don’t have any degree in website design and I in no way call myself a programmer, web marketing has taught me a great deal about designing websites. What is the purpose of the website? Describe the style of the website you want.

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7 User Experience Tests to Do When Redesigning Your Website

Hubspot

Designing your website can be a long and expensive process. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign. This should be no different when redesigning your website! 1) Competitive Analysis. 2) Analytics Analysis.