Boost Your Team’s Efficiency: Top Sales Productivity Metrics to Track in 2024
Samir Majumdar
February 1, 2024
Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. This guide unveils essential metrics such as lead response time, conversion rate, and quota attainment to help you understand where your team excels and where there’s room to grow. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency. Key
Looking for the best sales podcasts to boost your numbers and master the art of the deal? With over 10,000 podcasts to choose from, you’ve come to the right place!
Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.
Key Takeaways
Tuning Into Sales Success: The Ultimate Podcast List
Sales podcasts are transforming how professionals in the field learn and grow, offering insights into sales processes and strategies. Accessible anytime and anywhere, they cater to both novices and experienced sales reps.
For beginners, The Amazing Seller Podcast and Hardcore Closer are perfect. They provide easy-to-understand content that helps newcomers grasp the basics of selling and skill development.
Real Sales Talk shines for those looking for modern techniques and business growth advice, emphasizing the diverse content available in sales podcasts. Meanwhile, The Sales Hunter Podcast and The Sales Engagement Podcast explore specific sales areas. The former mixes quick tips with in-depth expert interviews, while the latter focuses on effective prospect engagement.
Don’t miss Stay Paid and Sell or Die for actionable advice suited to both salespeople and marketers. The Sales Babble Podcast also stands out, offering insights from successful business leaders and their experiences.
Exploring these podcasts can significantly boost your sales strategy, regardless of your role in the sales world.
The Hardcore Closer Podcast
The Hardcore Closer Podcast with Ryan Stewman offers modern sales techniques to boost leads, close rates, and sales across industries.
Listen NowEssential Listening for B2B Sales Mastery
Podcasts are invaluable for gaining industry-specific insights in B2B sales. The B2B Sales Show is a prime example, featuring interviews with industry leaders that delve into a variety of B2B sales topics. Make it Happen Mondays, hosted by John Barrows, stands out for its actionable tips from top figures in the field, making it a must-listen for B2B sales professionals.
Another key podcast is The GTM Podcast (formerly the Sales Hacker Podcast), hosted by sales experts Scott Barker and Sam Jacobs. This podcast offers deep insights and practical advice on modern B2B sales, proving itself an essential resource for sales veterans and newcomers alike.
The GTM Podcast
The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.
Listen NowNavigating the Sales Pipeline: Expert Advice
Navigating the sales pipeline can seem overwhelming, but expert advice from targeted podcasts makes it manageable. Sales Pipeline Radio, hosted by Matt Heinz, features detailed conversations with B2B sales and marketing professionals. It touches on crucial topics like empathetic selling and leveraging AI in prospecting, equipping listeners with invaluable insights.
Outbound Squad and Predictable Prospecting, led by Jason Bay and Marylou Tyler, delve into the nuts and bolts of prospecting. These podcasts cover everything from cold calling and outreach sequencing to effectively moving leads through the sales funnel, offering a treasure trove of strategies for robust pipeline management.
The Sales Evangelist, with Donald Kelly, serves as a platform for sales leaders and entrepreneurs to share their success stories and strategies, focusing on:
These podcasts are essential listening for anyone aiming to master the art of sales pipeline navigation.
The Sales Evangelist Podcast
Donald's podcast features interviews with top sales experts and entrepreneurs, sharing strategies and insights to elevate your sales career to six figures.
Listen NowWomen in Sales: Voices to Empower
The growing recognition of women in sales has led to the emergence of podcasts as a powerful tool for empowerment. ‘Closing Deals in Heels’, ‘The Confident ClosHER Podcast’, and ‘She Sells Radio’ are dedicated to empowering female sales professionals. These podcasts provide insights into sales strategies and successes from a female perspective, aiming to inspire and guide women in the industry.
‘Conversations with Women in Sales’ highlights the journeys and experiences of female sales professionals, coupled with actionable advice for career advancement. Additionally, ‘The Smart Gets Paid Podcast’ and ‘Talent Pop Podcast’ offer support for women entrepreneurs facing sales challenges and looking to grow their businesses.
These podcasts not only focus on sales strategies but also build a supportive community for female sales professionals, underscoring the importance of empowerment and shared experiences.
The Conversations with Women in Sales Podcast
Hosted by Lori Richardson, Conversations with Women in Sales podcast features impactful interviews and advice for advancing sales careers.
Listen NowSharpening Your Sales Skills with Proven Strategies
For sales professionals aiming to refine their skills, podcasts are a goldmine of wisdom. ‘Everything is Sales,’ and ‘Blissful Prospecting’ feature discussions with sales leaders and provide actionable advice to elevate sales techniques. These platforms share insights on enhancing cold email strategies and navigating the emotional aspects of sales.
Hosts like Jeffrey Gitomer (‘Sell or Die’), Brian G. Burns (‘The Brutal Truth About Sales & Selling’), and Donald Kelly (‘The Sales Evangelist’) bring a wealth of knowledge from their vast sales coaching experience. They uncover strategic selling methods and essential skills for sales excellence.
These podcasts also tackle common sales hurdles, such as contract negotiations and lead generation, and cover motivational and ethical selling approaches. Offering a holistic view of the sales landscape, they are invaluable resources for both new and seasoned sales professionals looking to sharpen their sales skills and strategies.
Sales Success Stories Podcast
Sales Success Stories podcast with Scott Ingram reveals top sales professionals' habits, strategies, and tips for B2B and SAAS sales.
Listen NowBite-Size Sales Insights That Pack a Punch
In the rapidly moving sales world, bite-size sales insights that pack a punch can be transformative. Sales professionals often find it challenging to find the time for long training sessions or in-depth resources. This is where bite-size sales podcasts come to the rescue.
Podcasts like Daily Sales Tips with Scott Ingram and the Sales Gravy Podcast with Jeb Blount are renowned for their snack-sized episodes, offering a new sales tip every day or overarching sales topics in under 5 minutes for effortless consumption.
Podcasts like The Advanced Selling Podcast and Outbound Squad offer valuable tips on buyer resistance and prospecting strategy. The 30 Minutes to President’s Club promises hyper-actionable tactics, providing sales professionals with practical advice that can be immediately applied.
On the other hand, The Modern Selling Podcast and Sales Babble take a unique angle by addressing the human aspects, such as emotional dynamics and simplifying complex strategies, making the information more approachable for sales reps. These bite-size podcasts serve as a valuable tool for sales professionals, offering quick insights and actionable tips that can significantly enhance their selling skills.
Daily Sales Tips Podcast
B2B sales podcast offering daily tips under 10 minutes, allowing a week's binge in under an hour for sales professionals.
Listen NowThe Psychology Behind Selling: Deep Dives
Sales professionals seeking a competitive edge must understand the psychology of selling. Podcasts such as ‘Sales Influence — Why People Buy!’ and ‘The Buyer’s Mind: Sales Training with Jeff Shore’ are key resources in this area. These podcasts explore the intricacies of sales and purchasing behavior, focusing on the psychology behind buyer decisions. They offer insights into overcoming buyer resistance and combating decision fatigue, providing sales professionals with strategies to effectively engage customers and close deals.
Shows like ‘Selling Made Simple’ and ‘The Tim Ferriss Show’ explore the role of emotions, body language, and motivation in sales and strategies for influencing buyer psychology. Other podcasts, like ‘The #AskGaryVee Show Podcast’ and ‘Sales Strategy & Enablement’, discuss the application of psychological principles like the Law of Attraction and the impact of artificial intelligence on productivity.
In podcasts like ‘Mental Selling: The Sales Performance Podcast,’ sales leaders share insights on the mindsets and emotions driving sales success, blending psychology with sales tactics and strategies.
Sales Influence - Why People Buy Podcast
This podcast explores 'Finding the Why in How Clients Buy,' using consumer behavior and neuromarketing studies to boost sales effectiveness.
Listen NowLeadership in Sales: Guiding Teams to Victory
Sales leadership is a vital element with significant impact on the success of a sales team. Podcasts like ‘Ask More, Get More’, ‘Sales Pipeline Radio’, and ‘Value Builders’ provide discussions on creating a supportive sales culture through empathy, effective communication, and team management. They offer insights on driving sales growth, retaining talent, performance improvement, business scaling, and revenue growth, making them invaluable resources for sales leaders.
Additionally, these podcasts share impactful strategies on:
All of which are crucial for ensuring team success. Thus, whether you are a budding sales leader or an experienced one, these podcasts can provide you with the knowledge and insights needed to guide your team to victory.
Sales Pipeline Radio Podcast
Sales Pipeline Radio, hosted by Matt Heinz, offers insights on improving B2B sales and marketing for better business outcomes.
Listen NowSales Training Sessions for Aspiring Leaders
Sales training podcasts can offer the guidance and advice that aspiring sales leaders often seek for their career path navigation. Podcasts like ‘The Pavilion Podcast’, ‘Sales Coach’, and ‘Sales Leadership Podcast’ provide career advice, coaching guidance, and success tactics to help sales professionals develop the skills needed to advance to leadership positions.
Moreover, tuning in to ‘Blissful Prospecting’ and ‘Winning the Challenger Sale’ can help aspiring sales leaders learn daily habits of top performers and master essential selling skills. These podcasts serve as virtual training sessions for professional development, equipping aspiring sales leaders with the knowledge and skills required to climb the career ladder.
‘Sales Game Changers’ podcast is another resource that aspiring leaders can leverage to gain insights on advancing their sales careers and leadership coaching.
Winning the Challenger Sale Podcast
Dive into daily skills and behaviors for winning in complex sales, hosted by 'The Challenger Sale' and 'The Challenger Customer' team.
Listen NowThe Art of Tech Sales: Industry-Specific Insights
Tech sales, a specialized field, necessitates a unique skill set and understanding. Podcasts like ‘SaaStr’, ‘Sales Enablement Podcast with Andy Paul’, and ‘The GTM Podcast’ provide industry-specific insights and tips for sales professionals in the tech industry.
The ‘SaaStr’ podcast, for example, provides advice and tactics specifically targeted at sales professionals in the competitive SaaS market. It emphasizes strategies for success in SaaS, including scaling and hiring.
The ‘Sales Enablement Podcast with Andy Paul’ discusses topics such as solution selling and forming high-velocity inside sales teams, featuring industry leaders in tech sales. Interviews with tech executives and venture capitalists on ‘The GTM Podcast’ provide firsthand accounts of successful go-to-market strategies. These podcasts provide a wealth of industry-specific insights that can help sales professionals master the art of tech sales.
The Official SaaStr Podcast
The Official SaaStr Podcast interviews top SaaS operators and investors for strategies on scaling, hiring, and metrics for success.
Listen NowThe Evolution of Selling: Sales Trends & Innovations
Given the constantly evolving sales landscape, staying updated on the latest trends and innovations is essential for sales professionals. Podcasts like ‘Sales Funnel Radio’, ‘The Sales Evangelist’, and ‘Revenue Innovator’ offer a deep dive into these trends, providing a fresh perspective on the sales process. They discuss the importance of adapting to market changes and leveraging new technologies, giving listeners a glimpse into the future of sales.
Reveal: The Revenue Intelligence Podcast
Reveal interviews revenue leaders on using data intelligence over opinions to win markets, with actionable insights hosted by Danny Wasserman.
Listen NowRevenue Intelligence: Data-Driven Sales Strategies
In the data-driven era of today, revenue intelligence holds a vital position in sales. Podcasts like ‘The Revenue Intelligence Podcast’, ‘RevOps Review’, and ‘The Sales Evangelist’ delve into this concept, helping sales professionals explore data-driven sales strategies. Revenue intelligence leverages data analytics to inform and enhance sales strategies, offering a deep understanding of the sales process and customer interactions.
‘The Revenue Intelligence Podcast’ by Gong features discussions on using data to empower sales teams and refine strategies, with actionable insights from industry leaders. The ‘RevOps Review’ podcast provides insights into operational strategies essential for driving revenue growth and aligning with successful sales forecasting methods.
Listening to these podcasts can help sales professionals understand how data-driven approaches can enhance sales forecasting and planning, leading to more informed and successful sales strategies.
The RevOps Review Podcast
Interviews with leading revenue operators on evolving GTM operations to maintain peak performance in your revenue engine.
Listen NowSales Conversations: From Storytelling to Closing Deals
Strong customer relationships and deal closures hinge on effective sales conversations and storytelling. Podcasts like ‘Storytelling for Sales’, ‘Get In The Door Podcast’, and ‘The Art of Sales’ delve into the importance of these skills in the sales process. They offer practical advice and strategies to improve sales conversations, debunk common selling myths, and focus on message effectiveness.
Storytelling for Sales Podcast
"Storytelling for Sales" podcast boosts sales through storytelling, with expert advice on sales techniques, leadership, and negotiation, hosted by Ed Bilat.
Listen NowMastering the Sales Funnel Through Engaging Dialogue
Mastering the sales funnel is a crucial skill for sales professionals. Podcasts like ‘Sales Engagement’, ‘The Sales Evangelist’, and ‘Your Sales MBA Podcast’ can help sales professionals enhance their sales dialogue and master the sales funnel. They offer valuable lessons on engaging customers and prospects, sharing successful approaches and best practices to connect more effectively with buyers.
These podcasts also provide expert insights for handling specific sales challenges, such as engaging with nervous buyers or preventing customer churn, through tailored dialogue techniques. By listening to these podcasts, sales professionals can learn how to navigate the sales funnel more effectively and close more deals.
Your Sales MBA Podcast
Your Sales MBA® podcast with Jeff Hoffman and CeCe Aparo solves sales dilemmas, focusing on practical advice to close deals and meet quotas
Listen NowPersonal Growth for Sales Professionals
In a sales professional’s career, personal growth holds a pivotal role. Podcasts like ‘The Failure Factor’, ‘Young Hustlers’, and ‘The Ziglar Show’ focus on this aspect, offering insights into:
These topics are crucial for sales executives thriving in the sales field.
The Failure Factor Podcast
Debunking the myth that failure ends careers, this narrative reveals how overcoming challenges fuels entrepreneurs' success and edge.
Listen NowThe Sales Trainer’s Wisdom: Career Advancement Tips
Learning from experienced sales trainers can be invaluable for sales professionals aspiring to advance their careers. Podcasts like ‘The Sales Hacker Podcast’, ‘The Pavilion Podcast’, and ‘Sales Success Stories’ offer career advancement tips from experienced sales trainers. They provide invaluable interviews and insights focusing on revenue growth, organizational strategies, and professional development that are essential for career advancement in sales.
Moreover, tuning in to ‘Blissful Prospecting’ and ‘Winning the Challenger Sale’ can help aspiring sales leaders learn daily habits of top performers and master essential selling skills. These podcasts serve as virtual training sessions for professional development, equipping aspiring sales leaders with the knowledge and skills required to climb the career ladder.
The Pavilion Podcast
Pavilion podcast supports its global community of 5,000+ customer-facing executives, sharing best practices for CROs, CMOs, COOs, and CCOs' growth.
Listen NowCultivating Customer Connections: Relationship-Building Tactics
The key to success in sales is cultivating strong customer relationships. Podcasts like ‘The Modern Selling Podcast’, ‘Value Builders’, and ‘Sales Pipeline Radio’ delve into this aspect, offering practical advice and strategies for effective relationship building. They emphasize the importance of connecting with the buyer on a human level to help them solve problems.
Customer-Centric Sales Strategies Revealed
Customer-centric sales strategies are crucial for building strong and long-lasting relationships with customers. Podcasts like ‘Value Builders’, ‘Sales Engagement’, and ‘The Modern Selling Podcast’ delve into this aspect, offering insights into creating a customer-centric culture and building effective relationships with customers.
They emphasize creating a customer-centric culture through interviews with top revenue and customer officers, highlighting the importance of focusing on the customer journey and relationship building.
Value Builders Podcast
Value Builders podcast, hosted by Dave Duke, discusses value creation's evolving role with innovative leaders using cutting-edge strategies and models.
Listen NowLearning from the Best: Interviews with Sales Game Changers
Sales professionals can gain invaluable insights by learning from the best in the business. Podcasts like ‘The Seller’s Journey’, ‘Sales Game Changers’, and ‘The Sales Evangelist’ feature interviews with top sales leaders and professionals who share their valuable stories and lessons learned throughout their careers.
Staying Ahead of the Curve: Sales Forecasting and Planning
To stay ahead of the curve, sales professionals must prioritize sales forecasting and planning. Podcasts like ‘RevOps Lab’ by Philipp Stelzer & Janis Zech and ‘Revenue Builders’ by John McMahon & John Kaplan delve into advanced techniques in sales forecasting, which are crucial for sales planning.
‘The Science of Scaling’ by Mark Roberge presents scaling strategies, including sales forecasting techniques for growing companies, while ‘The Predictable Revenue Podcast’ helps sales leaders understand sales automation and its impact on forecasting.
Sales Enablement: Tools and Techniques for Efficiency
Sales enablement, a crucial aspect of sales, can greatly boost efficiency. Podcasts like ‘The State of Sales Enablement’ and ‘The Adapter’s Advantage’ focus on the broader impacts of sales enablement on sales strategies and industry success. They provide interviews with sales enablement professionals and thought leaders, offering insights into the practical aspects of enablement.
Final Thoughts on Sales Podcasts
In conclusion, sales podcasts offer a wealth of knowledge for sales professionals, from novice to expert. They cover a wide range of topics, from sales strategies and industry insights to personal growth and leadership advice. By tuning into these podcasts, sales professionals can stay updated on the latest trends, refine their skills, and gain valuable insights from experienced sales leaders and professionals. So, whether you are just starting out in your sales career or an experienced professional, these podcasts can truly elevate your selling game.
Frequently Asked Questions
What is the best podcast for sales?
Check out “15 Top Sales Podcasts Every Salesperson Should Listen to” for the best podcasts on sales. Happy listening!
What are some good sales podcasts for beginners?
I recommend checking out The Amazing Seller Podcast and Hardcore Closer for beginner-friendly sales content to help you understand the sales process and improve your skills.
Which podcasts can help me understand the psychology behind selling?
You can gain valuable insights into the psychology behind selling by listening to “Sales Influence — Why People Buy!” and “The Buyer’s Mind: Sales Training with Jeff Shore.” These podcasts focus on understanding buyer decisions and addressing resistance and decision fatigue.