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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 111
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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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Top 10 SaaStr Podcasts of 2021: MongoDB, Hubspot, Square, Zuora, and More!

SaaStr

Today, to wrap up the year, we’ve got the Top 10 episodes of 2021! SaaStr 423: The Misunderstandings of Enterprise Marketing and What it Really Takes to Scale with Menaka Shroff, Director of Marketing @ Google. The post Top 10 SaaStr Podcasts of 2021: MongoDB, Hubspot, Square, Zuora, and More!

Growth 101
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4 Marketing Sessions at SaaStr Scale 2021: Reprise VPM + Reprise VPS, Tipalti CMO, Airtable CMO, Guru VPM

SaaStr

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list.

GTM 102
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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98
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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. That means they still have 85% of the market left to tackle.

Growth 90
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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. So how did PayFit achieve such explosive growth? However, you should still be selective in choosing your talent pool, ensure there is room for growth at your company, and train your SMB reps very well. . Unhappy customers can kill your growth engine.