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The Seven Best Ways to Measure Sales Growth

Iannarino

When we talk about sales growth, we are looking at the increase in revenue in a period. For example, in 2021 you generated $20 million dollars. But there are other ways to measure sales growth. No ways of measuring sales growth are exclusive. In 2022, you generated $30 million dollars.

Growth 259
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6 Product Led Growth Sessions From SaaStr Annual 2021

SaaStr

As OpenView and many others have documented, Product Led Growth (“PLG”) is one of the dominant themes of the SaaS marketplace today. Unsurprisingly, Product Led Growth was one of the most popular discussion topics at SaaStr Annual 2021. Garrett Scott – Head of Marketing, Growth, Demand Gen – Calendly.

Growth 143
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Record growth for CDPs in 2021

Martech

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Growth 109
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The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. In 2024.

SaaStr

With no more funding coming, and growth way down. Well, the best in SaaS and venture and Cloud are not just still growing at epic rates, but they’re acquiring so much funding … they can still run the 2021 playbook. But of those 200, maybe 50-100 can still run the 2021 Playbook. So can you pay less these days?

Growth 103
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Marketing-Led Post-COVID-19 Growth Strategies

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Let’s Be Clear, 2021 Was Insane

SaaStr

Let’s all be clear, 2021 was insane: * SPACs worth billions with no revenue * Multiples magically tripled * Fintechs with 10% GMs worth same as 80% GMs * #5 in market got same premium as #1 * Growth stage seen as free money * Seed VCs bought in $3B-10B rounds vs sell. All that mattered was top-line growth. No one cared.

Growth 106
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6 Top Sessions On Scaling From SaaStr Annual 2021

SaaStr

.” SaaS is not the right industry to aim for incremental, low single-digit revenue growth. This is an industry where stories of 17x growth – like ClickUp scaling from $4 million to $70 million of ARR, more from their Product Led Growth session here – are surprisingly common. Video: HERE.

Growth 137