Search Engine Land
MAY 7, 2024
However, in January 2022, two years after designing their first electric bike, the site received only 37,000 sessions (Semrush) and no significant keywords ranked in the top three. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2).
Search Engine Land
NOVEMBER 1, 2023
Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Consider creating localized blog content or landing pages to capture niche local audiences. Embed Google Maps for better user experience and search engine recognition. Start with keyword research to find effective local keywords.
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Search Engine Land
JANUARY 30, 2023
This statistic has been confirmed by Google many times, most recently in 2022 as reported by Barry Schwartz on Search Engine Roundtable. It’s also a great SEO strategy to get things off the ground and build rankings around topics relevant to your niche. It keeps content fresh and up to date, providing a better user experience.
Search Engine Land
MAY 24, 2023
More than 60% of digital spend is allocated to paid channels, a 2022 Gartner research. To keep up with the competition, especially in the more lucrative niches, SEO needs to be considered an ongoing effort with planned, periodic spurts of increased activity scheduled ahead of time. Here’s the thing: SEO’s job is to drive traffic.
Search Engine Land
APRIL 5, 2023
In this article from late 2022, Ashwin Balakrishnan of Optmyzr states that quality score is still important. Niche, industry-specific search terms that Google doesn’t understand. It’s easy to see why this landing page is pulling down quality score – and user experience along with it. Not so great.
Search Engine Land
JANUARY 19, 2023
Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. What Time Is The State Of The Union? Full year revenues exceeded $29 billion.
Search Engine Land
OCTOBER 4, 2022
It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.
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