Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 127

Retail X-functional Launch Non-Profits 127

SaaStr

DECEMBER 29, 2022

But 2023 is so … unique. So with that … here are Your Top 10 New Year’s SaaS Resolutions for 2023: #1. Of Marketing. This is so much more important in 2023. You need the team sharp to retain your customers in 2023. At least take market share. Go Hire That Missing VP! A great VP of Sales.

E-commerce 97

E-commerce Healthcare Launch Promote 97

Search Engine Land

JANUARY 10, 2023

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. Let’s be clear – I’m not expecting a significant shakeup in search engine market share.

Sports 115

Sports Campaign Gaming Engineering 115

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share. For now, keep an eye on product releases and announcements.

Construction 93

Construction B2B Engineering Networking 93

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 89

Growth E-commerce Profit margin Strategize 89

Search Engine Land

MAY 7, 2024

70% don’t believe Bing can take away search market share from Google. Technical SEO report reveals what matters in 2023 Other ways SEOs used the tools: 46% for content generation. 35% for keyword research. 23% for auditing pages. Other findings. About the data. The survey was conducted between Jan. 15 and March 5.

Represent 107

Represent Market share Growth 107

Search Engine Land

FEBRUARY 19, 2024

Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. A prediction (this one was shared in a press release today based on full research that requires a subscription) is just a guess. The prediction.

Engineering 137

Engineering Entertainment Market share Consult 137

Search Engine Land

NOVEMBER 14, 2023

Yandex has been in turmoil since Russia invaded Ukraine in February 2022, though it still has a commanding 65.95% search market share in Russia (only 1.83 market share in its Q3 2023 earnings report. It remains an area international search marketers will want to watch.

Engineering 112

Engineering Sales Market share Sell 112

Search Engine Land

MAY 19, 2023

In 2022, Google and Meta’s advertising market share dropped below 50%. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart. paid search spend forecast to hit $110 billion in 2023. And the company has updated its platform to attract more advertisers.

Retail 104

Retail Advertising/ Marketing Networking Promote 104

SaaStr

SEPTEMBER 27, 2023

A big theme of 2023 Annual was all around going multi-product. Once you cross 10% market share in your core niche / segment — start investing in the next one. Once you cross 10% market share in your core niche / segment — start investing in the next one. From $30m-$40m ARR on: TAM Exhaustion.

Niche 105

Niche Engineering Start-ups Growth 105

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. As we remain focused on enhancing our already strong product pipeline, we’re confident in our ability to gain market share and deliver long term shareholder value.”

Pipeline 89

Pipeline Growth Follow-up Trust 89

Search Engine Land

FEBRUARY 15, 2023

" "Please do not try to hack me again" pic.twitter.com/y13XpdrBSO — Marvin von Hagen (@marvinvonhagen) February 14, 2023 Or the Ars Technica article. From Reddit) pic.twitter.com/vcc1XKUzc1 — Dr. Marie Haynes (@Marie_Haynes) February 15, 2023 Dealing with Alzheimer’s: “I don’t know how to remember.

Presentation 95

Presentation Launch Trust Engineering 95

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 113

GTM Market share Growth Technology 113

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. Marketers want more options, and TikTok is it. However, its overall share remained small, at just 2% of U.S.

Retail 95

Retail Advertising/ Marketing Market share Gaming 95

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

Government 143

Government Engineering Manufacturing Negotiate 143

Search Engine Land

FEBRUARY 10, 2023

pic.twitter.com/9F690OWRDm — Yusuf Mehdi (@yusuf_i_mehdi) February 9, 2023 More details. If Microsoft can pull away some market share from Google with this new Bing, then that might change how marketers and SEOs spend their days. In 48 hours, more than 1 million people have joined the waitlist for our preview.

Engineering 97

Engineering Market share 97

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. Gartner is still predicting epic growth in CIO spend in 2023. or even 1% market share.

Growth 121

Growth Market share Up-sell Trust 121

Search Engine Land

MAY 24, 2023

Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Microsoft Ads followed suit by retiring their BMM offering in March 2023. Firefox: 3.5%

Campaign 107

Campaign Trust Launch Networking 107

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Market Share Analysis: CRM Sales Software, Worldwide, 2022 ︎ The CSO’s Guide To Revenue Enablement, Forrester, Nov.

Customers 64

Customers GTM Account management Government 64

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. Amazon provides an audience market share preview. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. Amazon represents nearly 20% of U.S.

Lead generation 114

Lead generation Represent Campaign Legal 114

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 99

Technology Technology Launch Represent 99

Search Engine Land

FEBRUARY 9, 2023

With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a piece of the pie. Needless to say, I expect 2023 to be a year of evolution. Retail media is like that but on the web.

Retail 90

Retail Networking Engineering Closing 90

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Bing Hits All-Time High Market Share: Nielsen 2010: Bing’s market share in February was 12.5%, an all-time high that continued Bing’s overall growth since it launched in 2009.

Launch 93

Launch Engineering Gaming Territory 93

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. The company has 26% of ridesharing’s U.S. Dig deeper: CTV is growing, but not like retail media networks In-app ads. The new ad partnership with Rokt went live on August 9.

Drivers/motivators 89

Drivers/motivators Real Estate Retail Networking 89

SaaStr

AUGUST 13, 2023

If you are clearly #1 in the space with 70%+ market share, then sure, block the competition if you want. Make it easy for customers to buy both you and your competitor together. A niche point not again in my Top 10, but a good one. But otherwise, let them integrate with you. Keep your API and data open, and 2-way.

Niche 83

Niche Growth Pitch Market share 83

Search Engine Land

JANUARY 26, 2023

So as we get into the teeth of 2023, how should B2B marketers approach Performance Max? Get the daily newsletter search marketers rely on. This means that you’ve built out all the keyword themes that make sense and have achieved solid market share for them.

B2B 93

B2B Campaign CRM Conversion 93

Hubspot

OCTOBER 24, 2022

Winning more market share. Winning market share is critical for keeping a competitive edge. In fact, a staggering 79% of sales professionals say a CRM is moderately to extremely effective at improving sales/marketing alignment. It's also a top goal for sales leaders in 2022. Back to You.

Cross-sell 53

Cross-sell Drivers/motivators CRM Sales 53

SaaStr

DECEMBER 22, 2020

Show how every customer in a large market can really use your product. If you get 10% market share in a large market, at a decent per seat price, that’s $100m ARR there. A bit more of a deep dive here: SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023.

Launch 97

Launch Price Follow-up Market share 97

Search Engine Land

JANUARY 25, 2023

Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. This is the first article in our new series on why video games as a huge opportunity for advertisers in 2023. In-game ads are also more cost-effective than other forms of marketing.

Gaming 90

Gaming Campaign Drivers/motivators Represent 90

Search Engine Land

FEBRUARY 24, 2023

Amazingly, you could write a very similar tweet in 2023. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Yahoo Answers Gets A New Look 2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked.

Negotiate 130

Negotiate Launch Electricity Networking 130

Search Engine Land

AUGUST 11, 2023

Figure 24 Browsers This was surprising to me based on how much Google is covered on this website and how lopsided Google’s market share is (62.85%), but hats off to Schwartz for the even coverage ( Figure 25 ). Most were after the data cutoff of June 30, 2023. Figure 24 ). Who remembers Overture? were not found in the GA data.

Engineering 98

Engineering Follow-up Start-ups Niche 98

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share.

E-commerce 104

E-commerce B2C Finance Referrals 104

Salesforce

OCTOBER 12, 2021

According to industry analysts at Ventana , almost one-quarter of organizations will establish a chief revenue officer role by 2023. Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine.

Gaming 98

Gaming Cross-sell Sales Finance 98

ConversionXL

NOVEMBER 23, 2022

Andrei Faji, Engagement Marketing @ PandaDoc. Definitely make #CXLLive a priority in 2023. (It Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. Great talks.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. Additionally, as competition for digital marketing budgets intensifies, the importance of SEO success and performance must be recognized and rewarded. Market share.

Objectives and Key Results 94

Objectives and Key Results CTR Campaign Promote 94

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. Reinforcing E-E-A-T in 2023 WordPress blogs provide multiple methods to reinforce individual authors and teams. You should also be rotating that content as seasons and holidays change.

Real Estate 114

Real Estate Engineering UX Networking 114

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis.

Engineering 101

Engineering Non-Profits Electricity Networking 101