Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 123

Retail B2C Manufacturing B2B 123

Search Engine Land

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca.

Growth 113

Growth Campaign Engineering Presentation 113

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 129

A/B testing Campaign Networking Engineering 129

SaaStr

JANUARY 26, 2024

Dear SaaStr: What Are Some of the Biggest Changes for SaaS Founders and Startups in 2024? The Rise of One-and-Done Fundraising as a Vibe Founders will get back to only planning to raise one round to truly get to product-market fit for real. Slower Growth in SaaS is Internalized. A few I’m watching: #1.

Growth 105

Growth Product 105

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. And it’s why every publication you read now has a dozen newsletters.”

Profit margin 133

Profit margin B2B Campaign Retail 133

SaaStr

NOVEMBER 18, 2023

SaaS products and services like Pilot track the finances of 1,000s of SaaS and other startup so they’re an interesting source of hard data. Something that’s both not surprising but also pretty impactful: 57% of venture-backed startups will have to go “back to market” in 2024 to raise more capital. Carpe Diem.

Finance 138

Finance Growth Service Product 138

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. "We all need more hackers on our team.

Drivers/motivators 111

Drivers/motivators Growth Product Technology 111

SaaStr

APRIL 25, 2024

We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! The post Join the CEOs of Bill, Procore, Klaviyo, Apollo, Attentive, Kong and More at 2024 SaaStr Annual!! 3,500+ of the best in SaaS and Cloud together in London! See You There!

Price 105

Price Networking Growth Technology 105

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

UX 135

UX Manufacturing Clients Growth 135

SaaStr

DECEMBER 14, 2023

Five perhaps somewhat obvious predictions for 2024: 1. Even if a contraction in buying more SaaS products really was a far bigger issue than interest rates in reality the past 18-24 months. Industry leaders, from Outreach to Gong, to Zoominfo and Box, should see a boost in 2024. And putting my money on. It’s just math.

Contract 113

Contract Growth B2B Contact 113

SaaStr

JANUARY 5, 2024

So Harry Stebbings and I got back together for the first 20VC of 2024! Will IPO windows open in 2024? Did Figma kill the M&A market in 2024? Lemkin , Founder SaaStr on what the f happens in 2024 with many predictions… 1. Will IPO Windows Open in 2024? Will IPO Windows Open in 2024? And A Few Worries.

Growth 125

Growth Gaming Customers Product 125

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 129

UX Represent Niche Clients 129

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

Objectives and Key Results 116

Objectives and Key Results UX Manufacturing Technology 116

Search Engine Land

JANUARY 18, 2024

As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Those themes can be broken down into a list of handy reminders to both keep your campaigns efficient and stay on top of new growth opportunities. There could be major (e.g.,

Campaign 131

Campaign Clients Growth Networking 131

SaaStr

FEBRUARY 13, 2024

2024 is the year every founder think about an acquisition That doesn’t mean do one, but it does mean think about doing 1 that could move the needle. 2024 isn’t easy for everyone. 2024 isn’t easy for everyone. E.g., one of you at $40m and the other at $40m with so-so growth might be meh. In 2021, no one wanted to sell.

Growth 95

Growth Up-sell Closing Conversion 95

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. and embark on this journey to master the art of field selling together! Grab a warm coffee or tea and let’s get started!

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory. But that may not be the case.

Contract 119

Contract Technology Technology Clients 119

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 111

Quota Finance Drivers/motivators GTM 111

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth.

Customers 111

Customers GTM Growth Clients 111

SaaStr

FEBRUARY 28, 2023

While Zoom Enterprise is growing at a healthy clip, churn is over 3% a month for its SMB customers As a result, it’s now predicting 1% growth next year 1% pic.twitter.com/i2k2W9QbVX — Jason Be Kind Lemkin  (@jasonlk) February 27, 2023 So Zoom has just been the craziest story of all time in SaaS.

Growth 101

Growth Contract Engineering Customers 101

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 135

Retail Niche Objectives and Key Results Technology 135

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. First, we’ll look at both of these legends’ viewpoints on the hybrid work environment and the best way to approach it in 2024. 2021 was the boom.

B2B 106

B2B Angle X-functional Trust 106

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post included product tags and links to their Amazon store. Each pin included clear, direct links to their Amazon page.

E-commerce 52

E-commerce Niche Launch Education 52

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 104

Strategize Growth Niche Quota 104

The 5% Institute

JANUARY 15, 2024

In the fast-paced business landscape of 2024, boosting and increasing sales is more crucial than ever. In this article, we will explore comprehensive approaches to increase sales, ensuring sustainable growth in the upcoming year. A: Building trust is integral to increase sales in 2024.

Drivers/motivators 52

Drivers/motivators Repeat business Cross-sell Trust 52

Highspot

JANUARY 4, 2024

Ready or not, 2024 is in full swing, and there’s no time to waste in such a competitive market. CUSTOMER SUCCESS STORY: Docusign Drives Rep Productivity with Highspot : DocuSign enables reps to be efficient and effective at every point in the sales process through a unified, integrated approach to enablement utilizing Highspot at its core.

Sales 52

Sales Strategize Growth Product 52

SaaStr

MARCH 8, 2024

So recently I caught up with a great founder and a beloved product. They rocketed to $20m ARR, and then … growth radically slowed. From 100% growth at $10m ARR, to 15% at $20m ARR. But rapidly slowing growth has happened to many the past 24 months. Don’t disguise it in growth and/or venture capital.

Growth 103

Growth Up-sell B2B Engineering 103

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

Construction 77

Construction Sales B2C B2B 77

Martech

MAY 7, 2024

In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. Generative AI leads the martech growth. That’s only a 2.1%

Legal 125

Legal Growth Pitch Technology 125

Highspot

FEBRUARY 1, 2024

Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

FEBRUARY 6, 2024

So we’ve had a ton of great conversations over the years on SaaStr on when and how to go multi-product. Answers from the CEOs of Twilio, Veeva, Amplitude, HubSpot, Gainsight and More I wanted though to do a deep dive on just one piece — a few thoughts how to sell that second product. An AI co-pilot to an existing product?

Product 98

Product Sell Quota Launch 98

Martech

MAY 13, 2024

in 2023, according to Gartner’s 2024 CMO Spend Survey. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.” Gartner suggests that the availability of AI might hold out prospects for higher productivity despite cuts in technology and labour. Martech is now getting 23.8% It went from 25.6%

Technology 123

Technology Technology Growth Prospecting 123

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 88

GTM Launch Growth Networking 88

Search Engine Land

APRIL 16, 2024

To get the most out of Slack, always respect the rules of the community, don’t be overly pushy or sales-y unless it’s a question explicitly looking for your product or service and look for ways to add value to ongoing conversations even if you don’t benefit directly.

CTR 132

CTR Growth Campaign Service 132

Hubspot

MAY 6, 2024

Image Source Growth Opportunities High valuations reflect excitement about a company's potential growth opportunities. In the startup world, growth often looks like a scalable product that can have global reach. The importance of growth explains why technology companies are so overrepresented in the unicorn herd.

Manufacturing 52

Manufacturing Pharmaceutical Technology Technology 52