Predictable Revenue

MAY 24, 2022

Joel Smith and Vanessa Roberts, coaches from SaaS Academy, joined the Predictable Revenue podcast to discuss how to excel at product-led growth. The post How to Excel at Product-Led Growth appeared first on Predictable Revenue.

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SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. Transcript. Hi, everyone.

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SaaStr

JANUARY 1, 2024

So one thing that’s changed radically in SaaS over the past few years if everyone has realized to truly scale, you need to be multi-product. At some point, you have to sell your customers a true second product to truly scale big: Datadog is pushing its customers to buy at least 6 products. HubSpot again is a great example.

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Product Cross-sell CRM Growth 117

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). First, we’ve talked about this a lot at SaaStr: product-led or sales-led, which is right?

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Go To Market Growth GTM Product 108

Force Management

JANUARY 11, 2022

Product-led growth (PLG) is leading many B2B companies to drive rapid revenue success. While PLG solutions can propel organizations forward efficiently, this approach also brings specific and complex challenges of its own.

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Growth Product GTM B2B 119

Force Management

FEBRUARY 2, 2022

Product-led growth (PLG) can propel emerging portfolio companies forward. Some of these companies scale that success and significantly reduce time-to-realization, while others face complex sales execution challenges that they aren’t able to overcome.

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JBarrows

AUGUST 20, 2021

Doug Landis, Growth Partner at Emcap, joins John this week to discuss the shifting roles of sales due to product-led growth and how companies can adjust in order to evolve. The post Podcast 211: Doug Landis on How Product-Led Growth is Shifting the Marketplace Copy appeared first on JB Sales.

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Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

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Growth Strategize Technology Technology 95

JBarrows

AUGUST 13, 2021

Doug Landis, Growth Partner at Emcap, joins John this week to discuss the shifting roles of sales due to product-led growth and how companies can adjust in order to evolve. The post Podcast 211: Doug Landis on How Product-Led Growth is Shifting the Marketplace appeared first on JB Sales.

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Growth Product Sales 140

G2

OCTOBER 26, 2023

For B2B SaaS businesses, selecting an appropriate growth tactic, or more accurately, the right distribution model, is vital for the product's growth and success. Two strategies have emerged as dominant front-runners: Product-led Growth (PLG) and the increasingly prevalent Product-led Sales (PLS).

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Growth Product B2B Sales 59

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

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SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

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Growth Product GTM User Experience 110

Search Engine Land

APRIL 24, 2024

What that means is our growth in this new operating reality has to be hard earned.” Slowing growth: The number of new devices coming into the world “is not what it used to be.” He is a senior vice president at Google, responsible for Google Search, Ads and many other Google products. ” Challenges. About Raghavan.

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Growth Sports Promote Meeting 110

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K., All rights reserved.

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Growth Product Customers Healthcare 98

Partners in Excellence

JANUARY 16, 2020

Lately, there have been a lot of “Aha, we’ve discovered the secret” posts and eBooks on Product Led Growth and the role of sales people. Let’s face it, Hot Products Sell!! There are certain products/brands, where the products just seem to leap off the shelves.

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Growth Product Sales Cross-sell 83

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way.

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SaaStr

DECEMBER 7, 2021

Product-led scaling isn’t about growth hacking, and it can be challenging no matter where you’re starting. How do you navigate the product-led maze and set your company up for success? What is Product-Led Scaling? That’s a bit like product-led scaling: evolving and finding ways to succeed, no matter the circumstances.

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Product Growth User Experience Technique 100

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. PLG companies focus on getting customers through the door by having a product they can’t live without — and using it before ever paying. Outbound is becoming part of the normal progression of growth at product-led companies. I get it.

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Growth Product Pitch Strategize 82

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. As a startup, you want people to love your product, plain and simple. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales.

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Growth Product Cold Call Process 82

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

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Growth Customers Referrals SQL 103

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

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Product Territory Niche Engineering 131

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product. Plan accordingly.

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Growth Product GTM X-functional 95

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview.

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Product Launch CRM Start-ups 107

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This strategy, known as customer-led growth (CLG), has become more than a trend – it’s the new playbook for success.

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Growth B2B Customers Customer Relationship Management 97

SaaStr

FEBRUARY 20, 2023

Pleo’s VP of Product Growth, Haresh Baraj, and Commercial Director, Aiyana Scully Moorhead, share their stories on breaking down barriers to build trust and empathy that enable collaboration and push. Product vs. commercial In most companies, product-led growth is determined by how aligned teams are across an organization.

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Product Growth Cross-sell Trust 82

SaaStr

JANUARY 24, 2022

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. Before Product-Led Growth. And then, in evaluation — maybe — you might buy the product itself. How to Approach Product-Led Growth. Sales, marketing, and product flow.

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Growth Product Launch B2C 118

SaaStr

NOVEMBER 11, 2020

The usefulness of the product came secondary to the attractiveness of the product brief. Usage and adoption of the product matter the most. There is a shift in customers needing demonstration before talking, with early access to the product becoming the lay of the land. But there is more to it than customer acquisition.

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Growth Product Drivers/motivators Sales 71

Partners in Excellence

APRIL 22, 2021

I wrote about Product Led Growth. It’s not a new strategy, we’ve seen it so often in the past, companies with Hot Products focused just on fulfilling customer demand. In past decades we’ve seen both the pros and cons of product led business models. These problems define our products and services. (The

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SaaStr

FEBRUARY 15, 2023

Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. A customer-centric approach to growth is about serving the customer in their channel of preference—chat box, phone call, or talking to a sales rep. Are your investors happy with your organic growth rate?

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Growth Product GTM Engineering 76

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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Product Objectives and Key Results Strategize Technology 106

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. But true understanding goes beyond the products you offer.

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Growth Customers Objectives and Key Results Teamwork 101

SaaStr

JUNE 25, 2023

Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals. In the comments below, let us know what Product Led Growth experts you want to speak at SaaStr Annual 2023?

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Growth Product GTM Presentation 71

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

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Heinz Marketing

FEBRUARY 1, 2024

The Importance of Effective Reflection Reflection, when wielded effectively, offers an array of benefits for both business leaders and individuals seeking personal growth. This self-awareness is crucial for personal development and career growth. Use these insights as stepping stones for growth rather than roadblocks.

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Growth Strategic planning Strategize Technique 93

Sales Gravy

MARCH 24, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount, the author of People Love You: The Real Secret to Delivering a Legendary Customer Experience, sits down with Talroo's Vice President of Success and Enablement Barry Klein to discuss why a focus on customer retention is crucial for revenue growth.

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Growth Customers Strategize Technology 80

SaaStr

OCTOBER 30, 2023

So, how do growth teams discover and prioritize those resources most effectively? PST, Lavanya Shukla , VP of Growth at Weights & Biases, shared a data and experimentation-driven approach to creating exponential growth systematically. Funnels lead to linear growth. They don’t want to pay for users or linear growth.

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Growth Drivers/motivators Start-ups High impact 89

Martech

OCTOBER 5, 2023

growth YoY in online spending. retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. This year’s holiday season, running from Nov.

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