Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. The smartest companies are embracing Ecosystem-Led Growth, or ELG. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

GTM 84

GTM Management Consulting Growth Pipeline 84

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 118

GTM Market share Growth Technology 118

Force Management

JANUARY 11, 2022

Product-led growth (PLG) is leading many B2B companies to drive rapid revenue success. If your company is aiming to scale revenue, your cross-functional team may already be considering shifts to go-to-market (GTM) distribution efforts and strategies.

Growth 119

Growth Product GTM B2B 119

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 95

Growth GTM CRM Launch 95

Sales Hacker

AUGUST 17, 2023

The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 85

GTM B2B Niche Growth 85

Sales Hacker

NOVEMBER 21, 2023

How to evaluate product-market fit from experience trying to find it for 4.5 9:46) Differentiating product-market-timing fit from product-market fit. (14:58) 38:41) First things Wisely did to accelerate growth once product-market fit was found (47:05) One thing revenue leaders believe to be true that Mike things is bull$. (51:49)

GTM 100

GTM Sell Networking Go To Market 100

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships.

GTM 126

GTM B2B Conversion Objectives and Key Results 126

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Growth 106

Growth Product GTM User Experience 106

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. What You Will Learn: The different micro-phases within each stage of growth (0-1M ARR, 1-10M ARR, etc) and how leaders need to level up and adapt through each one. Balancing product requests from large customers vs your overall roadmap.

GTM 87

GTM CRM Pipeline Growth 87

SaaStr

JUNE 7, 2024

Product is the connective tissue of an organization, it’s what drives innovation and the business forward. Today, Steve Won, 1Password’s CPO, walks us through the key three principles for building a successful multi-product roadmap. Many of us consider Steve Jobs to be the ultimate product person.

Product 61

Product GTM Drivers/motivators Launch 61

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. When that model succeeds in driving rapid growth early on, it gets validated and often solidified in the minds of company leadership as the enduring formula that will guide the company through multiple phases of growth. . Good companies build a strong GTM model.

GTM 118

GTM Objectives and Key Results Growth CRM 118

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product.

Growth 92

Growth Product GTM X-functional 92

Sales Hacker

AUGUST 29, 2023

Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 75

GTM Finance Education Start-ups 75

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Monetization.

GTM 97

GTM Price Quota Growth 97

SaaStr

JUNE 25, 2023

Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals. Here are 10 great sessions to study, and we will have tons of incredible sesssions, speakers and braindates on PLG at SaaStr Annual 2023 in September!

Growth 73

Growth Product GTM Presentation 73

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. As a startup, you want people to love your product, plain and simple. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales.

Growth 84

Growth Product Cold Call Process 84

SaaStr

NOVEMBER 14, 2023

It turns your GTM on its head. This is something MongoDB puts a lot of work into internally and built into the product. They wanted to differentiate organic consumption from growth being driven by sales. In a consumption-oriented product, customers can fluctuate. You always have to stay engaged.

GTM 63

GTM Quota Sales Cross-sell 63

SaaStr

FEBRUARY 15, 2023

Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. A customer-centric approach to growth is about serving the customer in their channel of preference—chat box, phone call, or talking to a sales rep. But when should you start outbound—10 million users?

Growth 78

Growth Product GTM Engineering 78

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Keep optimizing your current GTM.

Go To Market 76

Go To Market Growth GTM X-functional 76

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth. The secret to aligning GTM & finance teams. New service offerings.

Finance 82

Finance GTM Government Territory 82

SaaStr

JANUARY 2, 2024

That’s a pretty significant part of the growth of their company. This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. Today, 50% comes from partnerships, and it’s been an important part of growth in the last few years.

GTM 74

GTM Growth Start-ups Follow-up 74

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? That’s a very senior role.

Product 94

Product GTM Trust Growth 94

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Today, we’re diving straight into the details with product marketing leaders. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch. Start early!

Launch 101

Launch Product GTM Technology 101

Sales Hacker

JULY 17, 2023

His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift , and a board member at Bizible. Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! Adam is a 4th time SaaS founder.

GTM 52

GTM Growth Go To Market Product 52

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 93

Product GTM Cross-sell Commission 93

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. Without it, you don’t have a business.

Go To Market 94

Go To Market GTM Cross-sell Growth 94

Heinz Marketing

MAY 20, 2024

Every interaction a customer has with your brand – from initial awareness to post-purchase interactions – defines how your customers experience your product. Step 2: Develop Account-Based GTM Account-based go-to-market (GTM) is a collaborative process. One valuable tool for visualizing the customer journey is the bow-tie funnel.

B2B 123

B2B Cross-sell Customers GTM 123

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. This goes to show that efficiency is what gives you the ability to double your growth.

Go To Market 90

Go To Market GTM Non-Profits Quota 90

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. Q: When Should A Slow Growth Company Hire a Head of Sales? As product builders, we enjoy horizontal products,” says Lemkin.

Strategize 98

Strategize Growth Niche Quota 98

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It Evolution of Growth Motions.

GTM 90

GTM Product Education Growth 90

SaaStr

APRIL 5, 2023

Revenue Operations Is Much More Than Sales Revenue ops aren’t just GTM, GTM strategy and ops, sales or marketing ops, but you’ll see these titles and roles in various companies. Considering aspects of sales and GTM strategies. What does a productive seller mean? What does good look like as a productive seller?

GTM 80

GTM Education Objectives and Key Results Territory 80

SaaStr

DECEMBER 22, 2023

At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+. Building customer feedback into the DNA of your product team and products. Going multi-product early.

Product 99

Product Transportation GTM Cold Call 99

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? But it also defines your GTM efforts.

Growth 80

Growth Cross-sell GTM Up-sell 80

Partners in Excellence

MAY 23, 2024

Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. Materials explaining the capabilities of the products, demos, 30 day free trials were heavily leveraged. And we called this business model SaaS, software as a service.

Assembly Line 73

Assembly Line GTM Minimum Viable Product Non-Profits 73

SaaStr

MARCH 8, 2023

How did the largest product-led growth enterprise company in the world find success? Not because they planned to start as a product-led company but because they couldn’t afford to. Not because they planned to start as a product-led company but because they couldn’t afford to.

Product 90

Product GTM Commission Growth 90