article thumbnail

Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

article thumbnail

Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

GTM 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

article thumbnail

The Future of Education: 8 Trends to Watch in 2024

Salesforce

are projected to see a dramatic decline in enrollment starting in 2025. Mission-critical systems will continue to be modernized Education leaders have been at a crossroads for some time now, as balancing growth ambitions with aging infrastructure and outdated systems has become increasingly difficult. Get the report

article thumbnail

Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

Alongside high-quality data which can better inform sales representatives and save them precious time on prospecting, technologies like AI, machine learning, and automation are also key to modernizing sales processes. . I invite and encourage readers of this piece to explore our survey findings in full.

B2B 96
article thumbnail

Don’t Panic About Lost Data — Smart Backups Can Safeguard Your Business

Salesforce

Data is expanding at a breakneck pace — in fact, by 2025, the volume of data generated and consumed is expected to exceed 180 zettabytes (that’s 180 trillion gigabytes!). Get articles selected just for you, in your inbox Sign up now Customer support representatives suddenly lose crucial data while assisting clients, and alert Alex.

article thumbnail

33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

Hubspot

Beginner to Mid-Level Careers in Sales Here are some of the beginner to mid-level positions in sales: Sales development representatives (SDRs) must have strong communication skills, as they are responsible for bringing in qualified leads. Outside sales representative positions include some travel time to meet with buyers and pitch products.