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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Trust 107
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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. HSBC Bank aligning green operations with portfolio. The company Scope3’s name is a nod to this term.)

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

We need to cut emissions in half by 2030 and to near zero by 2050. Next, by examining third-party ratings and other independent evaluations, organizations can understand the impacts of their carbon credit purchases and ensure that they meet or exceed quality standards. Challenge 2: We need more high-quality carbon credit projects.

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How Kellogg’s Culture of Workplace Giving Persevered

Salesforce

There were challenges within the supply chain , and Kellogg struggled to meet demand, both for its paid goods (filling grocery store shelves) and its donated goods through its Better Days program. How technology helped employees with workplace giving. Kellogg expects Better Days to serve 3 billion people by the end of 2030.

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Addressability is a ‘slow-motion train wreck,’ says IAB CEO

Martech

” This was the mantra repeated again and again by IAB CEO David Cohen in his opening keynote address to the Annual Leadership Meeting convened this week, both virtually and in-person, in New York City. By 2030, he said, more than 85 million tech jobs could go unfulfilled. “What does it have to do with diversity? Everything.”

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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

Eric Sager, COO @ Plaid & Kate Rooney, Technology Reporter, CNBC. The Future of InsureTech: What InsurTech will look like in 2030 with Metromile’s CEO. Learn how Metromile embraces this future with technology to: – Adapt prices to focus on actual use to be more fair and dynamic for consumers.-

Finance 100
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5 Business Uses for an AI Copilot

Salesforce

It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

Retail 89