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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Trust 107
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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

We need to cut emissions in half by 2030 and to near zero by 2050. Next, by examining third-party ratings and other independent evaluations, organizations can understand the impacts of their carbon credit purchases and ensure that they meet or exceed quality standards. Challenge 2: We need more high-quality carbon credit projects.

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Addressability is a ‘slow-motion train wreck,’ says IAB CEO

Martech

” This was the mantra repeated again and again by IAB CEO David Cohen in his opening keynote address to the Annual Leadership Meeting convened this week, both virtually and in-person, in New York City. By 2030, he said, more than 85 million tech jobs could go unfulfilled. “What does it have to do with diversity? Everything.”

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. “How?” ” you might ask.

B2B 101
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5 Business Uses for an AI Copilot

Salesforce

It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

Retail 89
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Why Cold Calling Is the #1 Skill You MUST Master to Double Your Income in 2018

Sales Hacker

Cold Calling is the top sales skill you should be developing to gain a competitive edge, not just for prospecting and landing meetings with C-Level decision makers , but at every stage of the funnel. Trusted advisors are built to last and will not be affected. Trust me, I smell PROMOTION. Let me rest my case: 1.

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The ultimate guide to contractor management software with tips and benefits

PandaDoc

The market for construction software is expected to reach $3.875 billion by 2030. You may find a less feature-rich option that meets your actual needs. PandaDoc improves security and trust with integrated legally binding e-Signatures. Contractor management software forms a part of that, so it’s clearly the way of the future.