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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. This is especially true in large urban centers.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. Accenture brings deep sustainability expertise, and Salesforce powers the business imperative with a trusted platform.”.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Trust/Ethics. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030. Factors in the local and global economic environment that influence businesses and governments. Social/Cultural.

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

We need to cut emissions in half by 2030 and to near zero by 2050. The global voluntary carbon market is estimated to grow to $50 billion by 2030 , yet many organizations may not know how to build a carbon credit portfolio — or even where to start. On a global scale, our first step must be to greatly reduce greenhouse gas emissions.

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How to accelerate your marketing career using generative AI now

Martech

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.) is the fastest, biggest shift I have been a part of in my lifetime. The AI revolution screams career opportunity.

GTM 101
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Addressability is a ‘slow-motion train wreck,’ says IAB CEO

Martech

Advertisers are trusting in adtech and publishers to solve the problem, but in the view of the IAB, and despite its REARC initiative, it’s not happening. By 2030, he said, more than 85 million tech jobs could go unfulfilled. Get the daily newsletter digital marketers rely on. Processing.Please wait. Diversity is mandatory.