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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment. Google ads are a great way to find out what’s influencing your users and to A/B test means of improving sales through your site in the future.

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A/B Testing in Action: 3 Real-Life Marketing Experiments

Hubspot

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. For instance, let's say you have a limited time, end-of-year promotion happening right now.

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6 Effective Ways to Use Video in Your Email Marketing

Hubspot

Videos can dramatically increase click-through rate (CTR). This approach doubled their CTR. This is one way to use video in email marketing — showcase your brand in email and use it to increase CTR. Promoting a deal like that on social channels or your website can be an amazing conversion booster.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Single image ads look like promoted posts from a company’s LinkedIn feed. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . per message) not cost per click. Carousel ads.

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