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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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How entity-based strategies can contribute to PPC success

Search Engine Land

Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement? When your ads resonate with users based on their search queries and interests, they are more likely to click through to your website, resulting in a higher expected CTR.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. Take your ad through two passes to make sure your headlines are: Uniquely appeal to your target audience. It’s a common misconception: “An ad’s only job is to get clicked. Does this mean you should aim for a lower CTR?

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4 new Microsoft features, and 5 other December updates

Search Engine Land

Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network.1 1 On the Audience Network, we see a 67% improvement in CTR and an 11% reduction in CPA.”

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

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How To Build the Email List of Your Dreams

Salesforce

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Be ethical about compliance and you are promoting customer trust and best email marketing practices.

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Case study: How to get rid of a negative ‘People also ask’ result

Search Engine Land

The approach Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it. Engagement and promotion strategies Lastly, we targeted the client's FAQ page with ORM tactics, including improvements in click-through rate (CTR), link building, and social sharing.

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