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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

4) Structure non-monetary programs around your customers' values. Depending on your industry, your customers may find more value in non-monetary or discounted rewards. Strategic partnerships for customer loyalty (also known as coalition programs) can be super effective for retaining customers and growing your company.

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7 Customer Loyalty Programs That Actually Add Value

Hubspot

4) Structure Non-Monetary Programs Around Your Customer's Values. And depending on your industry, your customers may find more value in non-monetary or discounted rewards. Strategic partnerships for customer loyalty, also known as coalition programs, can be extremely effective for customer retention and company growth.