ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Our panel of judges had the difficult assignment of selecting the best of the best from a large number of submissions.

Engineering 133

Engineering Non-Profits A/B testing Growth 133

Search Engine Land

OCTOBER 27, 2023

But still, anyone who ran proper A/B tests back in the day knows that correctly set up automated bidding strategies outperform manual bidding 99% of the time. Tracking is too often limited to revenue for ecommerce clients and MQLs for lead gen clients – no sense of LTV or profits.

Non-Profits 120

Non-Profits A/B testing Campaign Networking 120

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Non–data scientists often overestimate the certainty of test results.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups?

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Your goal is to improve your quality score while also building a profitable campaign. For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. A/B Testing.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

SaaStr

OCTOBER 11, 2023

They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Picking Your Core Verticals and Selling Outside of “Tech” 70% of Monday’s customers are non-tech — real estate, banking, construction, and even churches. And it worked. How did it work? Before, they burned $.16

Growth 67

Growth Non-Profits Drivers/motivators Construction 67

ConversionXL

DECEMBER 12, 2018

All other industries combined—SaaS, Lead Gen, Publishing/Media, Non-profit/Government) make up just 34.9% Note: We still do not have enough data on the Publishing/Media or Non-Profit/Government sectors, so we will not focus on those when comparing industry trends. A/B Testing. User Testing.

Conversion 125

Conversion Non-Profits A/B testing Teamwork 125

ConversionXL

SEPTEMBER 20, 2021

Done right, YouTube ads are a profitable endeavor. Peripherally, you should monitor all metrics, but prioritize the ones that align with your goals and drive profitable traffic. They watch 2x as many videos as non-subscribers. The platform is designed to help you research, publish, optimize, promote, and test content quickly.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

ConversionXL

NOVEMBER 17, 2015

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

FEBRUARY 21, 2017

For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction. There are user experience testing methods designed to heed all of these variables. Make sure you’re A/B testing any insights you may think you have gained from there.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

OCTOBER 23, 2019

It’s too easy (and effective) for a blogger to write a post of “101 Conversion Optimization Tips” or “150 A/B Test Ideas that Always Work.”. Even if you tried to test the 100 tactics one by one, the average A/B test takes about four weeks to run, so it’d take you 7.5 A/B testing isn’t working for us.”.

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. They conducted an A/B test with a version of the ad that offered a free online course. Include a donation form right on the confirmation page.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102

ConversionXL

JUNE 11, 2018

A Brand Growth Experts client who implemented abandoned cart emails found that this was a highly profitable form of automation. conversion rate, while a typical (non-automated) campaign for this client has an open rate of around 18% and drives about $3000 in revenue. A/B test potential changes for increased growth.

A/B testing 133

A/B testing Education Follow-up Campaign 133

ConversionXL

OCTOBER 6, 2015

It’s so easy (and effective) for a blogger to write a post of 101 conversion optimization tips or 150 A/B tests to run right now. Of course, these articles are b t. No Room For Spaghetti Testing. Even if you tried to test the 100 tactics one by one, you’ll find that you’re wasting time. This makes sense.

Conversion 114

Conversion A/B testing Objectives and Key Results Non-Profits 114

ConversionXL

JULY 11, 2016

‘Profit is a result of user motivation.’ Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

JULY 21, 2022

When they’re aligned revenue and profits increase. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing. Instead, it wanted to appeal to local non-worshippers.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. What’s more is that an A/B test of the message—changing “Why did you cancel?” Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

APRIL 19, 2016

Think of backfires the way you think of A/B test validity threats. If it’s a non-profit or in the private sector, it can look very bad on you.”. Before launching a test, audit it for the risk of psychological backfires. Launch an A/B test, limiting the risk of widespread backfires.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

ConversionXL

JUNE 20, 2019

But the smaller audience—and more intrusive ads—reduce the potential for profitability and user enjoyment. Wistia can A/B test video components, like which video thumbnail drives more engagement. Vimeo can deliver video passwords within purchase confirmations while keeping content hidden from non-purchasers and search engines.

Price 127

Price Non-Profits Objectives and Key Results A/B testing 127

Hubspot

MAY 18, 2015

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. Here's a list of 10 sites for free, non-cheesy stock photos to get you started.). It’s far too easy to defer to best practices instead of discovering what makes your unique audience click. 3) Security Seal.

A/B testing 77

A/B testing Non-Profits Price Trust 77

Lead Fuze

JULY 12, 2021

For instance, you’re offering a new legal way that can potentially boost your recipients’ profit by 30% if they read your email. In the follow up email subject line, you should emphasize “30% increase in profits.”. Be specific with what your prospects can gain by opening your email. Image Source: Newoldstamp ). 2 Curiosity.

Follow-up 105

Follow-up Non-Profits Sales Prospecting 105

ConversionXL

FEBRUARY 3, 2022

But they offer a foot in the door that your product, combined with well-planned retention and referral strategies, and regular A/B testing , can encourage users to stick around. Profitability. How profitable is the work you do for this market? At this stage, it’s important to remember that not all users are created equal.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 16, 2022

On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors. This will give marketers guidance and inspiration when A/B testing. If any link in that chain is broken, content doesn’t hit the mark. Getting teams pulling in the same direction can have a big payoff.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

APRIL 6, 2016

Non-routine. Roughly 5% of the brain is conscious, while 95% runs non-consciously. Angle (motivation you provide – both conscious and non-conscious). Ton Wesseling: How to Utilize Your Test Capacity? you don’t have enough data and you can’t run A/B tests. Can begin running tests. Seeking Hope.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

SEPTEMBER 17, 2021

And by “why” I don’t mean “to make a profit.” Beyond being a successful, profitable business, what drives you? Insurance brands are some of the least loved and least trusted, and we came to understand that the cause is structural: every dollar your insurer pays you is a dollar less for their profits.

Campaign 109

Campaign Commission Non-Profits Trust 109

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. A non-scientific approach that bases product decisions on the opinions of one or two users is useless. Your product is not ready.

UX 111

UX User Experience Non-Profits A/B testing 111

Hubspot

AUGUST 8, 2019

Here a non-exhaustive list of some of the top PPC platforms. There’s nothing that will diminish PPC profits like a poorly crafted landing page. A/B tested. A/B Testing Your PPC Ads. Rarely will you as a marketer throw something out to your audience that works without testing. Glad you asked ….

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

MAY 3, 2017

Non-Engaged Subscribers. You can increase a company’s profitability from 25% to 95% by increasing your customer retention rate. Those are topics for other articles, but if you’re interested here are some resources: A Crash Course on A/B Testing Facebook Ad Campaigns. Engaged Subscribers. First-Time Buyers.

E-commerce 133

E-commerce Customers Cross-sell Represent 133

Hubspot

JUNE 26, 2019

4) Structure non-monetary programs around your customers' values. Depending on your industry, your customers may find more value in non-monetary or discounted rewards. Run an A/B test against program members and non-program customers to determine the overall effectiveness of the loyalty initiative. Negative Churn.

Customers 76

Customers Non-Profits Retail Gaming 76

ConversionXL

AUGUST 27, 2015

Conversion Rates Are Non-Stationary Data. ” — Kehlog Albran, The Profit. But as Investopedia says , data points are often non-stationary: “Non-stationary data, as a rule, are unpredictable and cannot be modeled or forecasted. Take the lift, move on and keep testing faster and better, with quality hypotheses.

Non-Profits 119

Non-Profits A/B testing Start-ups Conversion 119

Hubspot

SEPTEMBER 30, 2013

Turn off ads outside your business hours or bid less on the weekends if those clicks are less profitable. Almost as important for marketers who are constantly seeking to improve their metrics, you can A/B test mobile text ads against each other in an apples-to-apples comparison to improve your overall account performance.

CTR 75

CTR Non-Profits A/B testing Campaign 75

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

Hubspot

MAY 9, 2016

He has extensive experience across verticals: In the past he’s run a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit. Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot.

Conversion 70

Conversion Real Estate Non-Profits Campaign 70

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). Default content would then be the winner for the non-purchaser segment (the comparable segment).

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

OCTOBER 30, 2019

According to Bain & Company , a 5% increase in customer retention correlates with at least a 25% increase in profit. As your retention experimentation program matures, you’ll adjust the formula to account for MRR fluctuations, non-linear churn, and enterprise customers, for example. You have two landing pages. Tactical resources.

Referrals 48

Referrals Objectives and Key Results Non-Profits Trust 48