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Adopting consent-based analytics for long-term marketing success

Martech

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior.

Territory 121
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Search Engine Land’s commitment to use generative AI responsibly

Search Engine Land

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. Given that, we agreed it was time to let you know where we stand on the use of generative AI and what you should expect from Search Engine Land.

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MarTech’s generative AI pledge

Martech

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. Given that, we agreed it was time to let you know where we stand on the use of generative AI and what you should expect from MarTech.

Sports 84
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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. country-specifics. Why we care.

Gambling 115
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Google Ads updates gambling and games policy

Search Engine Land

The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form.

Gambling 114
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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. country-specifics.

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How to survive the search results when you’re using AI tools for content

Search Engine Land

As more and more people eagerly adopt AI content tools, it seems two schools of thought are emerging around how to use AI: AI enthusiasts believe that with the right tools, AI can crank out content ready to publish faster than you can say, “Google spam update.” Took about a minute or less? And many of them are intriguing.

Sports 106