Account management Event Production Follow-up Trust 
Sales Hacker
JUNE 2, 2021
The meeting began with the product marketing leader outlining how the messaging and positioning was changing. This was followed by the sales leader announcing how frustrated he was at not being asked for real world customer examples and pain points that could be used to drive the direction and components of this product release.
Hubspot
JULY 6, 2016
After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. Almost everyone responded to thank me for the follow up -- and then said the problem wasn’t as bad as they originally thought. Let them know you’ll follow up shortly (and then do it).
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