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How to optimize for entities

Search Engine Land

Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? Necessary gear for sports, exercise empowerment, shopping guides for each specific shoe type. If I had to guess, I’d say that the primary search intent is about sports.

Sports 102
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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 94
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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

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This day in search marketing history: March 24

Search Engine Land

Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing is a team sport. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. They specifically targeted the T-Mobile account.

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4 Simple Strategies for Creating a Better Sales Forecasting Model

Hubspot

Few people enjoy thinking about worst-case scenarios, whether you’re talking sales forecasts or sports predictions. Looking at your business from different angles gives you new insights. This is how you can integrate forecasting into other business objectives, such as remodeling a store or testing advertising campaigns.

Angle 86