Martech
AUGUST 7, 2023
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.
Martech
NOVEMBER 27, 2023
“That resonates so much with Angel City because our values are about setting higher expectations on and off the pitch and investing in our community, our product, our players and the sport so that we can truly drive true equity for women.” The post How HubSpot found the right sports sponsorship partner appeared first on MarTech.
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Martech
OCTOBER 16, 2023
Advertisers adopting Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only. Video View Campaigns saw similar results in testing, delivering 40% more views and a 30% lower cost-per-view than in-stream only. Get MarTech! In your inbox.
Martech
FEBRUARY 8, 2024
Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.
Martech
FEBRUARY 2, 2022
Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. For us, NIL deals are about more than just paying student-athletes. Multi-channel strategy extends brand reach and exposure for athletes.
Martech
SEPTEMBER 28, 2022
To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. A campaign can have a positive or negative outcome and have intended and unintended consequences.
Martech
JUNE 23, 2022
As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. This is especially important for upper-funnel campaigns because Workday Consumers actively research products and services in between work tasks. Three ways to reach the Workday Consumer. Consider working mode.
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