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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

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Create campaign impact by reaching the Workday Consumer

Martech

As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. This is especially important for upper-funnel campaigns because Workday Consumers actively research products and services in between work tasks. Three ways to reach the Workday Consumer. Consider working mode.

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5 Award-Winning Brand Campaigns That Address Societal Issues in Meaningful Ways

Salesforce

That’s why I was so encouraged by what I saw in June at Cannes Lions , the annual creativity festival, where a number of winning campaigns embraced this ethos. With that, here are five campaigns leading the way, with takeaways you can apply to your own efforts. The campaign is helping to change lives. Join #TeamEarth.

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PODCAST 127: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack

Sales Hacker

He’s the Co-founder and CEO of a company called LeagueApps, which is democratizing the world of youth sports. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. Serving youth sports while social distancing [25:57]. Show Introduction [00:10].

Sports 63
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Digital Sales Strategies Using Event Campaigning

SalesforLife

These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization. 2) Referrals. Engagement.

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Broad vs. deep expertise: How to decide which is right for you

Search Engine Land

technical SEO for Shopify sporting goods). Many tactics share similarities, like keyword research for SEO and PPC, or campaign structures for paid social and search. Talk to people in the field Network with professionals who have taken different paths. Demand: Generalists are more common, so demand often drives specialization.

Sports 94
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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133