Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. But would users want social networking to invade their inbox? Dig deeper: Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare Liveblogging the Google Buzz Launch Google Buzz?

Retail 82

Retail Real Estate Sports Launch 82

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce. of all U.S.

Entertainment 134

Entertainment Sports Niche Retail 134

Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. But would users want social networking to invade their inbox? Dig deeper: Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare Liveblogging the Google Buzz Launch Google Buzz?

Retail 71

Retail Real Estate Sports Launch 71

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. See terms.

Territory 99

Territory Networking Campaign Launch 99

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Gambling 91

Gambling Launch Engineering Campaign 91

Search Engine Land

MARCH 21, 2023

Google Posts now gives museums, movies, musicians & sports groups dedicated space in search 2017: The program opened in US and Brazil. DoubleClick Updates Somewhat Neglected Search Management Tool 2011: DoubleClick unveiling DoubleClick for Search version 3, only the third major update in the campaign management tool’s five-year history.

Appointment 89

Appointment Engineering Campaign Sports 89

Search Engine Land

MARCH 24, 2023

Social platforms cut streaming quality as ‘social distancing’ wages on 2020: The push to downgrade streaming quality was primarily focused in Europe with regulatory mandates to reduce network strain. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Engineering 114

Engineering Non-Profits Transportation Networking 114

Search Engine Land

FEBRUARY 4, 2023

5 takeaways from Google’s Q4 2018 earnings for search marketers 2019: Google executives discussed search experience, campaign, device and performance updates. Google Has Penalized A Link Network In Japan 2016: After being quiet for over a year on link network penalties, Google said it had penalized a large, Japanese-based link network.

Real Estate 92

Real Estate Engineering Launch Networking 92

Martech

OCTOBER 20, 2021

This network was rebranded as Dplay. In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S., The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. you have the old Discovery Networks Inc.

Sports 88

Sports Networking User Experience Appointment 88

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Answers.com Acquired For $127 Million 2011: But shareholders promised to prevent the deal from happening.

Real Estate 94

Real Estate Retail Engineering Campaign 94

Hubspot

MARCH 3, 2020

Your Network. The most obvious place to market your grand opening is to your own network. You can reach out to your networks on social media, or via email. Plus, if they come to your event, they'll probably promote it on their own channels and to their own networks. The more coverage, the better. Traditional Advertising.

Networking 88

Networking Launch Sports Promote 88

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Google launches News Initiative subscriptions lab for publishers 2019: The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’

CTR 93

CTR Drivers/motivators Territory Finance 93

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 72

Campaign Commission Angle Follow-up 72

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6

Engineering 84

Engineering Promote Angle Healthcare 84

Search Engine Land

FEBRUARY 14, 2023

Yahoo Video Gets An Upgrade 2008: Improvements included additional content including music, movies, TV, news, sports, and more. Four Newspapers Join To Create Another Local Network For National Advertisers 2008: Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. formed a joint venture called quadrantOne.

Engineering 91

Engineering Entertainment Sports Retail 91

Search Engine Land

NOVEMBER 17, 2022

Facebook, meanwhile, is a full-blown social networking site where users share updates, images and videos, join events and groups, and do a variety of other activities. Social networks haven’t changed marketing. Social media networks are essentially content and information-sharing platforms. Social media is no different.

Networking 122

Networking Promote B2C Engineering 122

ConversionXL

AUGUST 11, 2021

Put these same names on a sports podcast like Pardon My Take , and they may well fall flat. . A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Lean on your professional networks too. Audience data. Are they a potential sponsor?

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Hubspot

JUNE 18, 2012

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Including Negative Keywords.

Campaign 77

Campaign CTR Networking Click Through Rate 77

ConversionXL

JUNE 2, 2022

Account-based marketing is a team sport. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. I then took to Twitter and Slack to ask for recommendations from my network. They specifically targeted the T-Mobile account. most commonly popped up.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Facebook-owned WhatsApp and Instagram have also recently launched disappearing sharing features on Status and Stories, respectively. 1) Facebook launches Messenger Day.

Launch 76

Launch Objectives and Key Results Pitch Networking 76

Sales Hacker

FEBRUARY 14, 2018

At Bizzabo we have a motto, sales is a team sport. Never is that more true than when attending a professional sales conference , trade show or networking event. During this time you will lay the foundation for the whole event campaign. Pre-Event Nurturing Campaigns. Launching an email campaign? Take notes.

Gaming 78

Gaming Pitch Follow-up Campaign 78

Hubspot

FEBRUARY 10, 2014

Take SNL''s riff on Brad Pitt''s Chanel ad , for example, or this clever spoof spawned by Dove''s emotionally charged "Evolution" campaign. Pharrell was only on the Grammy Awards red carpet for minutes before an enterprising individual launched @Pharrellhat , an ode to the music mogul''s Vivienne Westwood headgear for the evening.

Sports 78

Sports Gambling Retail Legal 78

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. The initiative supports efforts to save big cats through assessment, on-the-ground conservation, education, and global public-awareness campaigns.

Sports 78

Sports Education Follow-up Entertainment 78

Martech

MAY 2, 2024

T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. The first car sponsor will be DoorDash.

Sports 85

Sports Networking Technology Technology 85

ConversionXL

APRIL 7, 2020

Later that year, former MTV VJ Adam Curry adopted the phrase, and it became popular when he launched his own podcast, Daily Source Code. comedy, education, health & fitness, kids & family, sports, etc.). The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”.

Objectives and Key Results 85

Objectives and Key Results Strategic partnership Promote Start-ups 85

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Drive traffic to your website.

Promote 101

Promote Follow-up Campaign Objectives and Key Results 101

Hubspot

MAY 18, 2016

When we first launched our blog we focused on the fairly narrow topic of sweepstakes marketing. Growing your business on social networks, building your email list or just marketing your business. We currently integrate with over 50+ services - including social networks and email providers. Rethinking Our Approach To Blogging.

Launch 52

Launch Growth Campaign Promote 52

Hubspot

FEBRUARY 10, 2013

Last week, both marketers and sports fans alike were focused on the outcome of Super Bowl XLVII. But the question, “Which social networks will prevail as the most popular means of communication during the game?” They are, after all, the second largest social network worldwide after Facebook. This isn’t terribly surprising.

A/B testing 72

A/B testing Campaign Gaming Networking 72

SaaStr

JUNE 10, 2020

We launched a podcast this week and really it’s around open for business. You need to be prepared to launch this. Launch it to our customers, launch it to the sales team, launch it to prospects.” So within 48 hours, we figured out how to launch a community. And then of course your employees.

Launch 67

Launch Start-ups Drivers/motivators Pipeline 67

Hubspot

SEPTEMBER 25, 2012

just for being part of their networks. But there's nothing wrong with, say, giving your fans and followers a network-specific coupon code so they can save a few bucks! That way you not only get great feedback during development, but you also start the word-of-mouth marketing process before the launch even begins!

Referrals 65

Referrals Networking Follow-up Cross-sell 65

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

JUNE 29, 2010

Take an example from the sporting industry. Inbound marketer Charlie King recently launched his Campaign for President … Campaign for President of Golf Instruction that is. I spent a good twenty minutes actually looking at and enjoying the videos on the campaign site. Stand for something.

Campaign 61

Campaign Sports B2B Launch 61

Hubspot

NOVEMBER 5, 2014

Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. We occasionally hear when professional sports teams draft the best available athlete, as opposed to trying to fill a specific hole on the team.

Growth 73

Growth Referrals Teamwork Sports 73

Sales Hacker

SEPTEMBER 22, 2020

If you missed episode 127, check it out here: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack. Regie uses artificial intelligence to create entire outbound, inbound and even follow up sales campaigns faster using over one billion rows of performance data across 75 industries. We’re on iTunes.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69