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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 92
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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 Wait… Google Banned BeatThatQuote Again!

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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. Many companies are simply participating in Giving Tuesday by writing a blog post , sending an email to their networks , and posting on social media to raise awareness for the day.

Sports 69
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The Ultimate Guide to Press Release Distribution

Hubspot

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. Many tend to specialize in one or two interests -- emailing a sports reporter about a press release related to health isn't likely to result in coverage.

Pitch 101
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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

Our survey shows that 4 in 10 men lose their ring at some point, and online data suggests 30-40% of all married people lose rings at work, at sport, or around the house. Q: What channels did you use to promote your campaign? A: We used several channels to promote the campaign. Q: Why did you decide to use Kickstarter?

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The 17 Best College Instagram Accounts (And Why They're So Darn Good)

Hubspot

But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey. They also did a great job with campaign graphics, like the ones below on ending hazing and promoting their sweepstakes, the grand prize of which was a trip to Cancun.

Angle 78
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7 Examples of SaaS Companies with Exceptional Marketing

Hubspot

But the angle it uses is entirely unique. Taking the idea a step further, they drew a parallel between what the show is about and what HootSuite does for businesses (helps manage the quiet battles fought between social networks). Plus, social sharing ended up carrying the bulk of the video’s promotion. The new angle?

Angle 75