Search Engine Land
SEPTEMBER 7, 2023
” Here’s a summary of their key distinctions: Scope Topics are broad and can encompass multiple entities and even various keywords. While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Entities are more specific and focused.
The 5% Institute
OCTOBER 20, 2022
Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Handling objections. Qualifying. Finding pain. Asking for the sale.
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The 5% Institute
JULY 14, 2020
Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Handling objections. Qualifying. Finding pain. Asking for the sale.
The 5% Institute
APRIL 24, 2020
Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Handling objections. Selling services can sometimes feel a bit harder than selling other product types. Qualifying.
Search Engine Land
MAY 17, 2023
An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. With the ContentSprout topic generator, you enter the niche (e.g.,
Lead Fuze
JULY 13, 2021
You will just get burnt out and stop getting results if you play the number game. It’s been said that the only thing worse than having a price objection is not having one. Maybe the person who rebuffed you wasn’t a key decision-maker or an influential voice in your industry. 9 Keep exploring with other angles.
Sales Hacker
MAY 24, 2021
You need to target your niche, answer questions; you need to tell a story. We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. They need to address your niche, fitting your product story within the context of a customer’s lives.
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