Search Engine Land

JULY 24, 2023

By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes. Experiment with different platforms to find the one that aligns with your needs and offers the best results. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints.

Objectives and Key Results 96

Objectives and Key Results Angle Healthcare Finance 96

Search Engine Land

SEPTEMBER 7, 2023

” Here’s a summary of their key distinctions: Scope Topics are broad and can encompass multiple entities and even various keywords. Logical subject expectations Creating content that naturally aligns with your site’s objectives is crucial for SEO success. Entities are more specific and focused. Assess the competition.

Objectives and Key Results 136

Objectives and Key Results Niche Angle Networking 136

Salesforce

APRIL 10, 2024

To set your business up to deliver successful self-service, let’s look at three key steps to take. Make sure your help center has an accurate knowledge base Knowledge provides the key foundation to building out your self-service experience. Your company’s contact information shouldn’t be displayed in the search results.

Service 59

Service Customers Objectives and Key Results Angle 59

ConversionXL

OCTOBER 31, 2022

Many ecommerce marketers fail to invest sufficiently in the biggest key to effective ads: customer research. Use voice of customer research to uncover key motivators. A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies. When this happens, messaging falls flat.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Or would they rather see wide-angle shots of the entire eBike on display? The use of AI is intersecting with advances in another key area—computer vision technology. Do they like to see the eBikes in action? Testing images at scale.

Conversion 114

Conversion A/B testing Objectives and Key Results Manufacturing 114

Search Engine Land

OCTOBER 9, 2023

Traffic is growing, but still below pre-bankruptcy levels Over three weeks after the migration, the initial results have been OK. When thinking of a migration from an SEO perspective, the main objective is matching pages (old to new) so that they pass their value onto the new pages. Create XML sitemap strategy and QA once implemented.

Objectives and Key Results 106

Objectives and Key Results Retail Angle Engineering 106

Martech

JANUARY 30, 2023

But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? I’ll include a few excerpts below: One of the key ways that digital marketers can use ChatGPT is to create highly engaging chatbots. But we’ve found real value in how it can offer some assistance, new angles, and inspiration.

Drivers/motivators 101

Drivers/motivators Objectives and Key Results Angle Engineering 101

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Lead Fuze

JULY 3, 2023

Gaining proficiency in forming purposeful objectives is an indispensable aptitude for any person seeking to accomplish prosperity in their professional or individual lives. We’ll discuss the characteristics of specific goals that make them more attainable, including the importance of incorporating timelines into your objectives.

Objectives and Key Results 52

Objectives and Key Results Drivers/motivators Lead generation Construction 52

The 5% Institute

JULY 14, 2020

Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Handling objections. Qualifying. Finding pain. Asking for the sale.

Service 98

Service Sell Objectives and Key Results Pitch 98

Lead Fuze

OCTOBER 20, 2023

How do I get the best results from cold calling? Plan Your Calls Carefully To start with, timing your calls right is key in reaching potential customers at a time when they are most receptive to your pitch. So, it’s not just about overcoming sales objections but also creating a personal connection with potential customers.

Cold Call 52

Cold Call Technique Objectives and Key Results Pitch 52

The 5% Institute

APRIL 24, 2020

Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Handling objections. Selling services can sometimes feel a bit harder than selling other product types. Qualifying.

Service 98

Service Closing Sell Objectives and Key Results 98

Search Engine Land

JULY 5, 2023

But to get the best results, we need to give as many signals as possible – which means we are spread too thin at this budget level. The privacy angle gets lost with automation and smart bidding but it’s important to remember. Focus on the objective/goals first, then build your campaigns. That is the key.

Campaign 91

Campaign Objectives and Key Results B2B Angle 91

Highspot

OCTOBER 30, 2023

The good news is that you can track key metrics through robust sales analytics platforms such as Highspot. Perhaps there’s a demographic you haven’t tapped into or a service angle you haven’t explored. Businesses can ensure they align with broader objectives by collaborating with stakeholders and sales reps.

Objectives and Key Results 59

Objectives and Key Results Quota Sales Promote 59

PandaDoc

AUGUST 29, 2022

This truly makes the magic happen: instead of days spent answering from scratch, you can get the same result in minutes. As a result, email is still the most popular contract routing tool. For salespeople, pitching to the wrong person is one of their worst nightmares, resulting in the loss of time, reputation, and effort.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Sales Hacker

APRIL 22, 2022

Insight into the nuances of the previous quarter’s results is critical for everyone from reps to leadership to ensure even more marvelous wins in the new quarter. That is not sufficient to achieve meaningful change you’ll see in next quarter’s results. This is where a Sales QBR or ‘Quarterly Business Review’ comes into play.

Objectives and Key Results 92

Objectives and Key Results Quota Sales Commission 92

Search Engine Land

MAY 17, 2023

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. I used this definition in my entity SEO article.

Sports 102

Sports Objectives and Key Results GTM Angle 102

PandaDoc

FEBRUARY 27, 2023

Open-ended questions give the salesperson one last chance to address any pain points or objections. Focus on the key features of your services and how they address the prospect’s biggest pain points. Sharp angle close The sharp angle close is also known as the discount close. Why do you require that specific feature?

Closing 52

Closing Contract Technique Objectives and Key Results 52

ConversionXL

JUNE 14, 2021

Step 1: Use customer interviews for an objective and qualitative view of the market. how your product helps solve a problem), but it’s key to go beyond surface insights. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Lead Fuze

JULY 13, 2021

You will just get burnt out and stop getting results if you play the number game. It’s been said that the only thing worse than having a price objection is not having one. Maybe the person who rebuffed you wasn’t a key decision-maker or an influential voice in your industry. 9 Keep exploring with other angles.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

ConversionXL

NOVEMBER 28, 2022

JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok. This resulted in a low average cost-per-click of $0.21 , with a 1.2% directly resulted in conversions. The key to successful Brand Takeovers is not to abuse your position with blatant selling.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Sales Hacker

OCTOBER 22, 2020

That’s what you plan to say throughout the entire call (including objection responses , messages with a gatekeeper, etc.). Preparing in this way reduces your chance of rejection significantly, but more importantly, it distances you from the result. Repetition is Key. The key is finding a good balance.

Objectives and Key Results 70

Objectives and Key Results A/B testing Angle Sales 70

Outreach

APRIL 15, 2020

Remember Your Goals, Objectives and Mission. It’s easy to lose sight of one’s path forward, so now, more than ever, we as managers need to be present, provide a clear path forward for our employees and focus on the goals, objectives and mission. At Outreach, here are a few things that are working for us during these times.

Objectives and Key Results 52

Objectives and Key Results Angle Consult Territory 52

Lead Fuze

SEPTEMBER 30, 2023

Their solid 30-day cookie duration gives potential referrals ample time to decide whether or not to make a purchase while ensuring any resulting sales are attributed back to your efforts. Get ready for an exciting ride as we tap into AI’s power, offering perks like enhancing your online visibility and creating catchy marketing content.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Sales Hacker

DECEMBER 3, 2018

Outreach makes customer facing teams more effective and approves visibility into what really drives results. Meghan Gill: Our sales reps, one of their key responsibilities that’s quite distinct from an SA is pipeline generation, right? Sam Jacobs: What are your key insights from running developer marketing for so long?

Product 60

Product Angle Objectives and Key Results Sales 60

Sales Hacker

MAY 24, 2021

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. During the calls, expect prospects to ask a lot of questions about business processes, your software functionality, and the results it helps to accelerate. Know what works and forget about what doesn’t.

Objectives and Key Results 72

Objectives and Key Results Niche Sales CRM 72

Sales Hacker

MARCH 25, 2019

Preparation is key to an effective meeting! Sales contest roll-outs or results. Here’s an example from a recent huddle: Other topics I’ve recently discussed include: Pulling a sales call recording and reviewing one key part (e.g., My prep is effective, but not fancy: I use a Google slides template. days left to sell).

Education 94

Education Drivers/motivators Objectives and Key Results Sales 94

Lead Fuze

JUNE 2, 2021

Positive reinforcement is also key for closing deals. Sharp angle close. Keep detailed notes about the objections and requirements your open leads have — Check if you can really fulfill their needs. You can ensure them how fast your solutions can fetch their results. They eliminate the negative. Click To Tweet.

Technique 98

Technique Closing Cross-sell Sales 98

Sales Hacker

OCTOBER 28, 2019

They are the key people when it comes to lead generation, qualification, and booking meetings with sales-qualified leads for Account Executives. However, they need to collaborate effectively in order for their teamwork to reflect on sales results. Collaborate with key players in your prospect accounts. Team Selling Playbooks.

Sell 55

Sell Teamwork Objectives and Key Results Consult 55

Hubspot

JUNE 11, 2015

One key part of being a great marketer is understanding how (and why) people think and act the way they do. Understanding some key principles of psychology can take your marketing from good to amazing, all because the right audience is reading and identifying with it (and most likely converting on it, too). It's been tested before.

Objectives and Key Results 78

Objectives and Key Results Price Angle Follow-up 78

Lead Fuze

JULY 11, 2021

If possible, provide hard data based on case studies and results from your current or past customers. You have to develop a sales hook and objective sales pitch that is relevant to your product and your business as a whole. You need your clients to trust you, and for some individuals, objective data puts their minds at rest.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

ConversionXL

MAY 15, 2018

So to find out, objectively, what our customers want, we turn to an often -used -but -frequently -abused marketing tool: surveys. Now that you’ve collected your survey responses, it’s time to extract the key insights that will define your UVP: Step 1: Determine what matters most to your visitors.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

AUGUST 15, 2014

As your eye travels to the key areas of the page, it’s exposed to the additional information, such as: Detailed copy is below the review area. Some companies, like B&H Photo , are taking this even a step further by allowing shoppers to view full on 3D models and inspect the product from every angle imaginable. Smartphone sized?

Product 98

Product X-functional User Experience Angle 98

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create an angle. Use a neutral approach for best results. Data = Buy-in; your results automatically create the pull you need for change. Understand causes of bottlenecks on key ares.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JULY 12, 2017

and how the object of design was going to used, in what context and for which end-purpose. Show the products from different angles, in context, make them zoomable. They have an action in mind, and they are searching for a key piece of data. People who test sticky headers/footers often seem to come away with positive results.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

and how the object of design was going to used, in what context and for which end-purpose. Show the products from different angles, in context, make them zoomable. They have an action in mind, and they are searching for a key piece of data. People who test sticky headers/footers often seem to come away with positive results.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. Make a list of the most common objections and doubts, and address them on product pages and in the shopping cart. After online retailer BrickHouse Security added an automated drop-down menu of text results in its site search window, conversion rates went up.

Conversion 105

Conversion Retail Price Territory 105