PandaDoc

SEPTEMBER 28, 2022

A wide variety of possible price negotiation strategies exist but all of them have a common baseline. In this article, we’ll help you find answers to the most important questions that all business owners and salespeople should have in their arsenal when negotiating prices with their customers. Don’t focus on the price either.

Negotiate 98

Negotiate Price Gaming Contract 98

SaaStr

JULY 12, 2022

If that VP of Sales does nothing else but increase the quality of folks on your sales team, as measured by revenue per lead, you’re going to see amazing things happen. Maybe you’ll take that risk, we’ll chat about it, but if they don’t know how to do this, they can’t really take your company to the next level.

Sales 100

Sales Closing Up-sell Engineering 100

SaaStr

SEPTEMBER 27, 2019

None of the regions really do anything to drive inbound in the original sense of the word, so inbound meaning blog traffic, because we had a massive and an amazing content team over at headquarters in Boston at HubSpot. I noticed you were on our pricing page and just wanted to see if you wanted to chat about anything.”

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

ConversionXL

JULY 19, 2013

Think about that for a second, for all of the work you’ve spent optimizing landing pages, pricing strategies, and perfecting your information architecture, just about 7 out of every 10 people are going to stop at the finish line. Reasons #3 & 4 – Found A Better Price Elsewhere/Price Was Too Expensive.

Retail 129

Retail CTR Price E-commerce 129

Hubspot

OCTOBER 17, 2018

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Reducing form length to increase conversions (InsightSquared). Reducing form length to increase conversions (InsightSquared). What is growth hacking?

Growth 96

Growth Objectives and Key Results A/B testing Campaign 96

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Video can be versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. What’s the goal?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

JANUARY 4, 2015

Websites have different target audiences, different marketing, positioning, pricing, product selection, seasonality. But, despite this universal doubt and evidence, there have been cases where a slider worked: moving from a video to a slider increase conversions by 30 percent for Device Magic. Your industry may be atypical.

Conversion 123

Conversion Trust E-commerce Price 123

The Lost Book of Sales

JULY 12, 2021

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. Pragmatists are reasonably price-sensitive. What's happening? As the kids like to say: What’s up with that?

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Cience

JULY 9, 2020

According to SalesLoft , if you use both and take one channel out of the outreach equation you risk losing up to 98% of your response rate. In the 2020s, the time span of most B2B buying processes has increased significantly compared to the 1990s. By doing both, you can lower the price per lead. Cold Calling Scripts.

Cold Call 79

Cold Call Appointment Objectives and Key Results Prospecting 79

Sales Hacker

OCTOBER 7, 2021

You can take more risks. I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. The number and the ability to meet/exceed the number is the great equalizer.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Gong.io

FEBRUARY 9, 2019

Equally important: there are LOTS of long “monologues.” Never let any segment of your pitch last longer than that, or you’ll risk losing your buyer’s interest for good. In fact, sellers who use generic social proof have a 22% lower close rate: If you use it in early stage calls, it’s even worse! Take, pricing , for example.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Outreach

MARCH 3, 2021

As organizations' dependence on software increases by the day, so does their need for accessing it easily and instantly, and SaaS makes it possible. SaaS demands lower entry costs than legacy software , and due to constant management, it is easily upgradable and much more customizable. It is accessible anywhere and anytime.

Profit margin 98

Profit margin Commission Objectives and Key Results Pipeline 98

ConversionXL

JULY 6, 2021

But a higher CPC can be prohibitive for smaller businesses and lower-priced products and services. Industries known for high-priced products and businesses experiencing rapid growth also work. High-priced products are table stakes in the medical device industry. To get the floor price (i.e. billion in 2023.

CTR 129

CTR X-functional Campaign Price 129

Cience

JANUARY 6, 2020

As a buyer, you have to do comprehensive research (or risk feeling uninformed). Michael Maynes, CIENCE VP Sales Check examples of the content they create: email templates, phone-calls, posts on blogs and social media. Responsiveness by SDRs (the key to increasing engagement). I would also estimate the work of their inbound team.

Lead generation 89

Lead generation B2B Appointment Networking 89

ConversionXL

JUNE 2, 2020

Commoditization is increasing in every category. The barrier of entry to starting new businesses has never been lower. And that involves risk, change, and venturing into the unknown. Differentiating with price is not sustainable. Take A/B testing tools. Or heat map (mouse tracking) tools. Or session replay tools.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

MARCH 31, 2024

Also, don’t miss out on discounted prices for SaaStr Annual 2024 tickets. Some people think of Glassdoor as a vanity metric, Glassdoor has actually done a great amount of work showing that the economic returns of folks with high Glassdoor ratings are actually higher than those with lower. And do you try to increase it each year?

Teamwork 101

Teamwork Start-ups Engineering Up-sell 101