brand 
ClickFunnels
JANUARY 30, 2022
The post Brand Storytelling and How It Increases Brand Loyalty appeared first on ClickFunnels. But if you want people to hold true loyalty to your company, you need to promote your brand. And to do this effectively, you need to engage in some brand storytelling. What is Brand Storytelling? What’s your story?
Martech
APRIL 22, 2024
No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This is where consumer behavior is driven by an emotional investment in the brand itself.
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Search Engine Land
APRIL 12, 2024
The Google-Reddit partnership is a significant development that is reshaping online brand management. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.
Veloxy
JANUARY 23, 2024
This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively. It brings the brand to life in physical venues such as retail outlets and events, building a personal rapport that fosters brand loyalty.
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.
ClickFunnels
DECEMBER 21, 2022
The post How To Use Copywriting As An Important Branding Tool appeared first on ClickFunnels. But an often overlooked part of copywriting is how it can (and should) be used as a branding tool; to solidify market positioning, to build empathy with a specific audience, and to create a consistent image online. We’ll take a look at each.
Martech
MARCH 20, 2024
Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. Always emphasize value Branding is a promise of value that tells people why they should do business with a company.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
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