Search Engine Land

APRIL 22, 2024

For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. However, search volume can enhance sentiment, serving as an amplifier, which advertisers should consider in their strategies. Top advertisers by industry.

Gambling 96

Gambling Entertainment Retail Launch 96

Search Engine Land

MARCH 11, 2024

The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble. This prompted Adalytics to investigate the extent of this phenomenon and how Fortune 500 brands’ ads can end up on MFA sites, both programmatically and non-programmatically. Johnson & Johnson. NBC Universal.

Non-Profits 126

Non-Profits Gambling Drivers/motivators Government 126

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Brands leveraged the record-breaking viewership (123.7

Gambling 118

Gambling Entertainment Gaming Campaign 118

Search Engine Land

SEPTEMBER 29, 2023

Advertisers should prioritize reaching their target audience to enhance campaign effectiveness, improve cost-efficiency, and increase the likelihood of engagement and conversions. This change enables Reddit’s models to better predict which ads may be most relevant to users, helping brands to reach higher-value consumers. Weight Loss.

Gambling 111

Gambling Campaign Engineering Conversion 111

Martech

JUNE 28, 2023

While working at Procter & Gamble, Ashton proposed putting radio-frequency identification (RFID) chips on products to track them through a supply chain. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact. It’s easy to get sucked into the tools.

Agriculture 107

Agriculture Gambling Hospitality Networking 107

Lead Fuze

AUGUST 17, 2021

Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. Not every campaign will succeed, but even the best services can’t rely on word-of-mouth alone. Marketing is a bit of a gamble, so make it an informed gamble. 2 Overlook local advertising.

Gambling 98

Gambling B2B Clients CRM 98

Search Engine Land

APRIL 24, 2024

This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. A simple campaign could look like this: You have your competitor campaign. Now, I have to say, this is kind of a gamble because it can go in two directions.

Legal 102

Legal Contract Gambling Lead generation 102

Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

Appointment 115

Appointment UX Objectives and Key Results Gambling 115

Martech

DECEMBER 20, 2023

Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. The CMO Podcast Host Jim Stengel is a true marketing legend.

Gambling 99

Gambling B2B Launch Drivers/motivators 99

Martech

NOVEMBER 4, 2022

Marketing is often seen as a gamble: “Will this work? Many campaigns require significant investments. You can ensure that every campaign you launch and every dollar you spend has the highest chance of success by making one simple shift in how you approach your marketing. Here’s how to guarantee your marketing wins every time.

Gambling 114

Gambling Launch Campaign Negotiate 114

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. For example, instead of posting promotional campaigns, marketers will be limited to sharing relevant, informative and engaging content.

Gambling 94

Gambling Launch Networking Promote 94

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Buying links? What was Google thinking? This was just the beginning of the story.

E-commerce 110

E-commerce Gambling Engineering Campaign 110

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. Brand: Procter & Gamble. The campaign was continued for the 2014 Winter Olympics.

Campaign 76

Campaign Gambling Hospitality Launch 76

Sales Pop!

NOVEMBER 8, 2022

Aerie figured that out with its body positivity campaign. And so did Procter and Gamble with its efforts to explore the experience of Black mothers in its “The Talk” ads. They’ll eventually complete the sale if they feel the company is genuine and can provide value. Representation in advertisement matters.

Gambling 98

Gambling Territory Sales Clients 98

Hubspot

SEPTEMBER 26, 2014

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. Live Test Series Integrated Campaign. Integrated Campaign. The Scarecrow.

Campaign 74

Campaign Gambling Construction Entertainment 74

Hubspot

DECEMBER 22, 2020

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. While it might work, the potential for bleeding is likely.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. It’s just unrealistic.

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Outreach

JANUARY 31, 2019

Those first cold-calls and email campaigns are fraught with confusion and ego-killing missteps. They say the worst thing that can happen to you when gambling in Las Vegas is winning early on. For most of us, we “end up” in sales one way or another with big ambitions and even bigger anxieties. Meetings landed, sales closed, quota hit!

Gambling 75

Gambling Cold Call Quota Drivers/motivators 75

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Drivers/motivators 114

Drivers/motivators Campaign Launch Gambling 114

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Before you launch your ad campaign, you'll have to figure out a few things. The first question is, what's the goal of your campaign? Set up your campaign.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

Martech

FEBRUARY 3, 2023

This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice. This is the conference to attend if you’re looking for bleeding-edge technology that could take your campaigns to the next level.

Transportation 78

Transportation Gambling Networking Technology 78

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Martech

FEBRUARY 3, 2023

This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice. This is the conference to attend if you’re looking for bleeding-edge technology that could take your campaigns to the next level.

Transportation 72

Transportation Gambling Networking Technology 72

Search Engine Land

MAY 19, 2023

There’s always a gamble here, though. Managing keyword competition in your SEO campaigns While I’m a huge advocate for collecting and reviewing keyword difficulty metrics, it’s also important not to get too hung up on them. If you identify these early enough, the competition will likely be lower. Why is keyword difficulty important?

Gambling 123

Gambling Niche CTR Strategize 123

Hubspot

SEPTEMBER 18, 2019

Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. Communication plans clarify the purpose of a business, measure success, and give a definitive definition of an audience. It’s also smart to infer how long a media cycle will last.

Gambling 100

Gambling Government Represent Clients 100

ConversionXL

JULY 8, 2021

Campaign conversion rate: Do targeted ads convert more, if so, which ad groups convert better? According to Ahrefs , Huel would have to invest $184,000 a month to capture the paid equivalent of their monthly organic traffic: Investing in new marketing channels can feel like a gamble. Do they deserve more ad budget?

Conversion 156

Conversion Growth Gambling A/B testing 156

Hubspot

DECEMBER 8, 2020

Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are. The campaign was cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software. Image Source.

Gambling 101

Gambling Entertainment Price Campaign 101

Hubspot

APRIL 7, 2015

Others introduce marketing campaigns and products that pluck at the heartstrings but are only available for a limited time. Procter & Gamble chose the limited edition route, however, with their re-release of the original Herbal Essences hair care line. When you’ve decided the campaign, make use of the tools available.

Gambling 75

Gambling Campaign Sales Product 75

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. Test your email campaigns to continually improve your results.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

OCTOBER 25, 2012

If you've ever seen a company's marketing campaign and stopped to think, "Wow. Apple is known for their outstanding marketing campaigns, but it always seemed a little more geared towards the consumer marketing. They're leveraging email marketing to keep those "like a boss" campaign multi-channel! Procter & Gamble.

Gambling 75

Gambling Sports Campaign Drivers/motivators 75

Hubspot

NOVEMBER 12, 2019

Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. The study judged effectiveness by how pleased viewers were, the memorability of the advertisement, and actual metrics related to progressive campaigns.

Campaign 72

Campaign Gaming Represent Launch 72

Hubspot

JANUARY 23, 2017

Research involving companies like Procter & Gamble , General Mills and Timberland has shown that many of their stakeholders did not know about their CSR initiatives or did not find them personally relevant. You don’t have to toot your own horn, but marketing your CSR efforts is almost as important as having one in the first place.

Gambling 68

Gambling Construction Price Start-ups 68

Hubspot

MAY 23, 2018

Their campaign, which would later be known as “Go forth,” was being shot by a famous fashion photographer, and it would draw on inspirational imagery and language from well-known American authors such as Walt Whitman and Jack Kerouac. Levi’s needed a strategy to help it overcome a similar challenge.

Gambling 78

Gambling Price Niche Clients 78

Hubspot

MARCH 28, 2017

Procter & Gamble recently made an unsettling discovery. Traditional models obscure marketing campaigns by requiring businesses to pay in advance for creative without considering the return on their investment. Rather than invest upfront, a company compensates the agency based on measurable campaign accomplishments or benchmarks.

Contract 73

Contract Gambling Clients Networking 73