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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 117
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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 103
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Generative Engine Optimization framework introduced in new research

Search Engine Land

It is authored by researchers from Princeton, Georgia Tech, The Allen Institute of AI and IIT Delhi. ” For example, adding citations increased visibility for Facts, while focusing on Authoritative optimizations improved performance in the Debate and History categories. What is Generative Engine Optimization (GEO).

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Programmatic SEO: Your missing link to 1M+ sessions

Search Engine Land

Now we can target entire categories and win all available searches in one template. Identify what category or topical group will drive business value. Once you’ve identified the target intent and goals, we need to define the category in which we want to rank. With programmatic SEO, businesses can: Win keywords at scale.

Niche 101
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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

They were among the first in their category to think of the external side of the market because the external U.S. Real estate for offices and employee salaries cost a lot more than in Europe, so Docebo set up in Athens, Georgia, a relatively affordable college town with a big airport nearby. Docebo doesn’t focus only on the internal.

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Make Better Data-driven Marketing Decisions

Pointclear

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. 1,876 marketing technology vendors were represented across 43 categories.

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How to Predict and Analyze Your Customers’ Buying Patterns

Hubspot

These types of purchases fall into four consumer behavior categories: Routine purchases (e.g. For example, let’s say Georgia has gone to the same hair salon for five years. She's never disliked her services there, but when her friend mentions an amazing new salon that has opened down the street, Georgia is curious to try it.

Customers 101