article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Imagine you had a client who sold interior design services and wanted to run a display campaign. At first glance, the second ad group seems to be converting better. Realize when it’s time to create a new ad.

CTR 111
article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. Imagine you had a client who sold interior design services & wanted to run a display campaign. Realize When It’s Time To Create a New Ad.

CTR 116