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Megan Michuda: Spotlight on the expert

Martech

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. I got an internship at Dish Network, really to get back to Colorado. It wasn’t something I thought about growing up. Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

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The march to CCPA compliance is a slow one

Martech

Currently, the tool focuses on a specific case — when marketers fail to post an easy-to-find Do Not Sell My Information link on their website. Dig deeper: Why marketers should care about consumer privacy “Easy-to-find Do Not Sell My Information is just a start,” said Basani. Get MarTech! In your inbox.

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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

It’s probably the dominant form of selling in consumer products. In consumer products, we know it is a low touch selling environment. For decades, I’ve bought from the REI, Land’s End, Colorado Cyclist, and other catalogs. Why Are Sellers So Anxious To Kill Off Selling?

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Confused By New Data Privacy Laws? Start Here

Salesforce

Brush up on data privacy laws in the U.S. California, Colorado, Connecticut, Utah, and Virginia have all passed comprehensive privacy legislation in recent years, and many of the obligations stemming from those laws will become effective this year. Get articles about marketing selected just for you, in your inbox Sign up now 2.

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The Lesson Poop can Teach Sales People [and Product People Too]

A Sales Guy

I’m gonna deviate from Success Saturdays this week, to follow up on my post Sales Can’t Save You. Every state in the country was selling their sludge as fertilizer. Milwaukee had been bagging their’s up for retail. No city would accept NYC sludge, until Wayne Shultz from Colorado agreed to accept it.

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Best Sales Rep Salary: Average Sales Salary in 50 States

Lead Fuze

Not to mention that it’s not likely that a great rep will be selling the same thing at the end of their career as when they started. A place that pays you more to sell stuff may end up costing you more to live there. A good way to tell is to pair up the salary of a sales rep and the average salary in that state.

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Why we care about compliance in marketing

Martech

Marketers have entered an arms race of who can suck up and best use the most personal data. More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. Meanwhile, the United States has gotten into the privacy act (so to speak).