Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. Affiliate coupons cut into margin without adding incremental value.

Non-Profits 98

Non-Profits Real Estate Retail Commission 98

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue. Goodbye, Universal Analytics!

Retail 136

Retail X-functional Launch Non-Profits 136

Hubspot

OCTOBER 16, 2017

Commission only. Base plus commission. Absolute commission plan. Relative commission plan. Straight line commission plan. When to pay commission. Paying on profit vs. revenue. For instance, if you want your reps to prioritize renewals over new business, give them a bigger commission for the former.

Commission 91

Commission Quota X-functional Non-Profits 91

Sales Hacker

AUGUST 7, 2020

Start-ups and SMBs are more likely to tolerate cowboys and cowgirls — high-performing outliers that are non-conformists. In that case, the decision making is almost always made by members of the family, not the non-family management team (I learned this the hard way). Only 2 out of 5 start-ups earn a profit.

Start-ups 78

Start-ups Non-Profits Territory Sales 78

Gong.io

DECEMBER 15, 2022

The importance of this can’t be overstated, especially given the time-consuming nature of sales where reps spend around two-thirds of their time on non-selling activities. . Common goals include: Growing market share in a particular region. Periodic reviews are essential to keep your sales territory mapping fair and profitable.

Territory 62

Territory Cross-sell Non-Profits Pipeline 62

Sales Hacker

JANUARY 13, 2021

Non-recurring engineering (NRE) costs can be built into the pricing structure or billed out separately as a one-time fee. It is also a form of insurance; there is a guaranteed upfront payment instead of a non-guaranteed variable payment. Revenue gained from increased scale > Loss of revenue from decreased profit margins.

GTM 74

GTM Negotiate Profit margin Contract 74

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability.

UX 111

UX User Experience Non-Profits A/B testing 111