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What Companies Don’t Know About Sales

Understanding the Sales Force

And “We don’t know what we don’t know about sales” is a true statement in most companies. The Example Salespeople (anyone, with any title, whose primary role is selling) don’t know about their own skill gaps and blind spots. A lot of people don’t know what they don’t know about sales.

Legal 85
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“My Team Would Love To Learn More About Your Company….”

Partners in Excellence

David, my team and I would love to get the chance to learn more about your company. The author started with the concept she had been taught, “Make it about the customer, tell them how you want to learn more about them, their strategies, and challenges.” ” I write and advise clients about this, myself.

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FTC warns tech companies about over-hyping AI claims

Martech

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our bread and butter.” But one thing is for sure: it’s a marketing term.

Launch 95
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Frontline Growth: SaaS Companies Get About 20% of Their Revenue From Europe. The Best — Even More.

SaaStr

One thing we’ve talked a ton about at SaaStr since inception is the power of going global as early as you have customer pull in other geographies. In an even deeper dive, Frontline Ventures took a look at the leading public SaaS companies as a group, and how much EMEA/European revenue they have. The internet works everywhere.

Growth 114
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. To learn more about it, get the infographic!

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Sending a message about company culture: Friday’s Daily Brief

Martech

With Yelp’s new pandemic-related profile attributes, which you can read about below, the same question came to mind. But it also sends a deeper message about the company’s culture and the behavior and values of those who work there. Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes.

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Stackies 2021: How the winning companies think about their marketing stacks

Martech

“When we say the winners, what really makes a winning stack is, does it actually deliver results for your company?” At the end of Day 1 of this year’s MarTech conference, Brinker had a chance to discuss the stacks with some of the winners and offered insights into what it was about their design that got these stacks to rise to the top.

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The State of XaaS Sales 2022

Many companies have been on a journey to transform and optimize their sales organizations for XaaS, but the clock is ticking, and the runway for making these changes is shortening. Technology as a service (XaaS), sold on a subscription basis, is rapidly becoming the dominant go-to-market model in the industry.

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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

As a result, companies are facing operational risks threatening growth and other goals. Join us for this insightful session in which you can expect to learn more about: How pay transparency is not only a best practice for retaining quota-bearing roles, but it’s also increasingly mandated through pay transparency legislation (NY, CO, CA).