Google and world’s largest ad group announce landmark AI collaboration
Search Engine Land
APRIL 9, 2024
The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. WPP is the parent company of renowned ad firms like Ogilvy, Wunderman Thompson, and VMLY&R. Why we care. What is WPP?
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